Reebok Classic

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Reebok Classic is a lifestyle shoe brand that consists of athletic shoes that became popular casual wear.[1][2] The brand evolved from the Classic Leather, the Workout, the Ex-O-Fit, the Newport Classic and the Freestyle.[2] Reebok Classic also includes Retro Running, Retro Basketball, InstaPump Fury and contemporary styles.

Product history

Franchise 5

In 1982, the Freestyle, the first athletic shoe designed for women, was introduced.[3][4] The shoe popularized the aerobic exercise movement, encouraged women to participate in sports and began the acceptance of athletic footwear as street and casual wear.[3] In 1983, Reebok launched the Classic Leather, a running shoe.[5][6][7] It gained popularity as casual wear because of its simple design in comparison to the technical running footwear designs that followed the Classic Leather's release.[5] A print advertisement showing a couple on a motorcycle with the tag line "You've Arrived" was created for the shoe.[6] That year, the Newport Classic (NPC) and Ex-O-Fit were launched.[8][9] The Ex-O-Fit was similar to the Freestyle, but designed for men.[6] In 1987, the Workout was launched as a cross-training shoe.[6][10][11] The shoe's simple look made it popular as casual wear.[6]

File:Iverson ReebokClassic.JPG
Allen Iverson

Retro Running

Reebok Classic established the Retro Running line to re-introduce popular shoe styles from the past.[12] The GL 6000 was a lightweight running and training shoe created to provide maximum stability.[12] The shoe was first released in 1986 and has been re-released to honor the shoe's history and illustrate its timeless appeal.[12] In 1990, the Ventilator, a lightweight flexible running shoe, was launched.[13][14] The Ventilator's versatility made the shoe popular.[15] Reebok Classic re-released the Ventilator "Tonal Ballistic" and "Heritage" limited edition packs in 2014.[13][15] The DMX Run was launched in 1997.[16][17] The shoe debuted Reebok's DMX technology, a system in which air runs through connected pods and releases energy.[17] DMX was later used in Allen Iverson's second shoe.[16] Reebok Classic re-released the shoe for the first time in October 2012.[18]

Retro Basketball

File:Shaq Attaq IV ReebokClassic.jpg
Shaq and the Shaq Attaq IV

The Reebok Pump was introduced as a basketball shoe in 1989.[19] It was the first shoe to have an internal inflation mechanism designed to provide a customized fit.[20] Over a four-year period the shoe sold over 20 million pairs worldwide.[20] In 1992, the Shaq Attaq was released during the NBA season.[21] It was Shaquille O'Neal's first signature shoe and the first official shoe for a Reebok athlete.[21] The shoe gained popularity because it was featured on basketball cards, video games, Pepsi commercials and movies.[22] The retro version of the Shaq Attaq was released in April 2013.[22] The Reebok Kamikaze, Shawn Kemp’s signature line, was launched in 1995.[23] That year, the Shaqnosis was launched.[24] The shoe was worn by Will Smith in Men in Black.[24] In 1996, the Reebok Question Mid, Allen Iverson's signature shoe, was launched.[25] The shoe became popular because it was clean and wearable.[25] Iverson's fan-base also attributed to the Reebok Question Mid's popularity.[25]

InstaPump Fury

The InstaPump Fury was released in 1994.[26] The shoe was lace-less and featured Reebok's pump technology, a reduced midsole, Hexalite cushioning and a fully synthetic upper.[26] That year, Steve Tyler wore the shoe during a performance at the 1994 MTV Video Music Awards.[27] The shoe was inducted into the Design Museum of London.[28] It has received numerous re-releases and new colorways.[28]

In pop culture

Swizz Beatz, creative director

Alicia Keys, Kendrick Lamar, 50 Cent, Jay-Z, Travi$ Scott and Kid Ink have collaborated with Reebok Classic.[29][30] Swizz Beatz, a hip-hop recording artist and producer, is the creative director of Reebok.[31]

References

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