Ridley Bikes
250px | |
Private | |
Industry | Bicycles |
Founded | 1997 |
Headquarters | Belgium |
Key people
|
Jochim Aerts |
Products | Bicycle and related components |
Slogan | Ride Your Instinct. |
Website | http://www.ridley-bikes.com |
Ridley Bikes was started in 1997 by Jochim Aerts, a frame builder and painter who had been producing frames for Belgian bicycle companies since 1990. In a few years, Ridley became the market leader in Belgium for racing bikes.[citation needed] It has always been a key part of Ridley's product development to create a strong alliance with their teams, not just providing them with bikes, but working on a very close basis with the riders and the team mechanics to develop their models. The sponsored teams compete on ‘stock’ frames which enables Ridley to test under extreme riding conditions. This is Ridley's core development program to ensure that a well refined product is launched to their customers. Feedback from the teams fuels the next generation of Ridley bikes. The Belgian racing team Lotto-Belisol rode Ridley bikes in the Tour de France in 2013.
Ridley bicycles are distributed in the US by Quality Bicycle Products and in Canada by Norco.[1]
Gallery
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Ciclista u23 su Ridley.jpg
Matthew Draperi of Team Brunero in 2012 on a Ridley in Monaco
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Ridley Team Brunero u23 Gorato.jpg
Ridley 2009 team rider Maurizio Gorato Brunero
References
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External links
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