Superfly (company)
| File:SuperflyCompanyLogo.jpg | |
| Industry | Entertainment Marketing |
|---|---|
| Founded | 1996 in New Orleans |
| Founders | Kerry Black Rick Farman Richard Goodstone Jonathan Mayers |
| Headquarters | New York |
| Brands | Bonnaroo Music and Arts Festival Outside Lands Music and Arts Festival Cocktail Magic |
| Divisions | Superfly Presents Superfly Marketing Group |
| Website | www |
Superfly is a New York-based entertainment and marketing company. They are the co-founders of Bonnaroo Music & Arts Festival and the Outside Lands Music and Arts Festival, and the creators of Cocktail Magic, a curated cocktail craft tour scheduled to launch in March 2016.[1][2]
Contents
History
The company was founded in 1996 by Jonathan Mayers, Rick Farman, Richard Goodstone and Kerry Black.[3]
After gaining notoriety as hosts of after-hours events during the New Orleans Jazz Fest and Mardi Gras, Superfly's owners realized they had hit a plateau, unable to compete with venues which could profit from alcohol and other sales in addition to ticket fees. They wanted to put on bigger events and came up with the idea of Bonnaroo.[4]
Events
Bonnaroo
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Superfly partnered with promoter Ashley Capps of AC Entertainment and The Dave Matthews Band's manager, Coran Capshaw, to produce the first Bonnaroo. It was held during the summer of 2002 at a remote venue in Manchester, Tennessee. The promotion for the festival was almost exlusively online, and tickets were available only through the Bonnaroo website. Word of mouth drove 10,000 ticket sales in the first day of availability, and 70,000 total in 11 days.[4]
Bonnaroo has sold out almost every year since it was founded. In 2007 Rolling Stone wrote that the festival was one of "50 moments that changed the history of rock."[5][6][7]
Outside Lands
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Superfly co-created the San Francisco-based Outside Lands Music & Arts Festival. Launched in 2008, it was the first major ticketed event in San Francisco’s Golden Gate Park. Local and regional restaurants, wineries, tech companies and non-profit groups have a significant presence.[8]
Cocktail Magic
In February 2016 Superfly announced Cocktail Magic, a "celebration of the cocktail with illusions, beats and bites." The inaugural Cocktail Magic events will be held in Washington, DC, Boston, New York, and Chicago between March 12 and April 1, 2016.[2][9]
Superfly Marketing Group
Superfly Marketing Group, also referred to as SMG, was created in 2009 to be a strategic partner to brand marketers. SMG has developed marketing programs and produced festivals for companies including JetBlue, Pabst, Intel and Adult Swim.[10][11][12]
In 2013, Superfly acquired The Distillery, a Chicago based creative agency.[13]
References
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- ↑ 2.0 2.1 Lua error in package.lua at line 80: module 'strict' not found.
- ↑ Buchanan, Leigh. Superfly Presents. Inc. magazine, June 2011. http://www.inc.com/magazine/201106/how-we-did-it-superfly-presents.html
- ↑ 4.0 4.1 Sabin, Jonathan. The Temptation of Superfly. Fast Company, May 2006. http://www.fastcompany.com/magazine/105/superfly.html
- ↑ http://www.docstoc.com/docs/2195562/Bonnaroo-%EF%BF%BDOne-of-the-50-Moments-that-Changed-the-History-of-Rock
- ↑ Van Harken, Joseph. Raising the Bonnaroof. CNN, June 18, 2003. http://www.cnn.com/2003/SHOWBIZ/Music/06/18/sprj.cas03.bonnaroo.cover/index.html?_s=PM:SHOWBIZ
- ↑ Gold, Adam. Ten years after its inception, Bonnaroo has blossomed into a Tennessee cultural cornerstone. Nashville Scene, June 7, 2012. http://www.nashvillescene.com/nashville/ten-years-after-its-inception-bonnaroo-has-blossomed-from-a-jam-band-festival-to-a-tennessee-cultural-cornerstone/Content?oid=2890626&storyPage=1
- ↑ Downs, David. Tenacious D Battle the Devil to Wrap Up Outside Lands Fest. Rolling Stone, August 31, 2009. http://www.rollingstone.com/music/news/tenacious-d-battle-the-devil-to-wrap-up-outside-lands-fest-20090831
- ↑ Lua error in package.lua at line 80: module 'strict' not found.
- ↑ Waddell, Ray. 40 Under 40: Jonathan Mayers. Billboard, August 2, 2012. http://www.billboard.com/biz/articles/news/1084339/40-under-40-jonathan-mayers
- ↑ Billboard Staff. Video: Superfly Presents' Rick Farman Talks Bonnaroo, Outside Lands, Interactive Festival Experiences @ FutureSound. Billboard, November 18, 2011. http://www.billboard.com/biz/articles/news/1160038/video-superfly-presents-rick-farman-talks-bonnaroo-outside-lands
- ↑ JetBlue Airways and Superfly Marketing Group Announce Five Winners of National OurStage.com Music Competition. JetBlue. http://investor.jetblue.com/phoenix.zhtml?c=131045&p=irol-newsArticle&ID=1320859&highlight
- ↑ Beltrone, Gabriel. The Co-founder of Bonnaroo Discusses His Best Program of 2012 Helping marketers tap entertainment. Adweek, March 18, 2013. http://www.adweek.com/news/advertising-branding/co-founder-bonnaroo-discusses-his-best-program-2012-147999
