Schweppes
150px | |
Type | carbonated mineral water |
---|---|
Manufacturer | Dr Pepper Snapple Group |
Country of origin | Geneva (Switzerland) |
Introduced | 1783 |
Color | Transparent |
Website | Schweppes.de |
Schweppes /ˈʃvɛps/[1] is a beverage brand that is sold around the world. It includes a variety of carbonated waters and ginger ales.
Contents
History
In the late eighteenth century, Johann Jacob Schweppe developed a process to manufacture carbonated mineral water based on the discoveries of Joseph Priestley. Schweppe founded the Schweppes Company in Geneva in 1783 to sell carbonated water.[2] In 1792, he moved to London to develop the business there. In 1843, Schweppes commercialised Malvern Water at the Holywell Spring in the Malvern Hills, which was to become a favourite of the British Royal Family through to the present day.[citation needed]
In 1969, the Schweppes Company merged with Cadbury to become Cadbury Schweppes. After acquiring many other brands in the ensuing years, the company was split in 2008, with its US beverage unit becoming the Dr Pepper Snapple Group and separated from its global confectionery business (now part of Mondelēz International).[3] The Dr Pepper Snapple Group is the current owner of the Schweppes trademark.
Mainstay Schweppes products include ginger ale (1870),[citation needed] bitter lemon (1957),[4] and tonic water (the oldest soft drink in the world – 1771).[5][6][7]
Marketing
During the 1920s and 1930s the artist William Barribal created a range of posters for Schweppes.[8] In 1945 the advertising agency S.T.Garland Advertising Service Ltd., London coined the word 'Schweppervescence' which was first used the following year. Thereafter it was used extensively in advertisements produced by Garlands who sold copyright of this word to the Schweppes Company for £150 five years later when they relinquished the account.
An ad campaign in the 1950s and 1960s featured a real-life veteran British naval officer named Commander Whitehead, who described the product's bubbly flavour (effervescence) as "Schweppervescence".[9]
Another campaign made use of onomatopoeia in their commercials: "Schhh… You know who." after the sound of the gas escaping as one opens the bottle.[10][11]
References
- ↑ Lua error in package.lua at line 80: module 'strict' not found.
- ↑ Lua error in package.lua at line 80: module 'strict' not found.
- ↑ Lua error in package.lua at line 80: module 'strict' not found.
- ↑ Lua error in package.lua at line 80: module 'strict' not found.
- ↑ Lua error in package.lua at line 80: module 'strict' not found.[dead link]
- ↑ Lua error in package.lua at line 80: module 'strict' not found.
- ↑ Lua error in package.lua at line 80: module 'strict' not found.
- ↑ Lua error in package.lua at line 80: module 'strict' not found.
- ↑ Lua error in package.lua at line 80: module 'strict' not found.
- ↑ Lua error in package.lua at line 80: module 'strict' not found.
- ↑ Lua error in package.lua at line 80: module 'strict' not found.
External links
Wikimedia Commons has media related to Schweppes. |
- Official website
- Schweppes Germany – official German site
- Schweppes History Movie - 13 minute video on the history of Schweppes
- Articles with dead external links from April 2014
- Use dmy dates from July 2014
- Pages with broken file links
- Articles with unsourced statements from March 2015
- Articles with unsourced statements from April 2014
- Commons category link is defined as the pagename
- Official website not in Wikidata
- 1783 establishments in the Old Swiss Confederacy
- Ginger ale
- Dr Pepper Snapple Group brands
- British Royal Warrant holders
- Companies established in 1783