Air Wick
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| Product type | Air freshener |
|---|---|
| Owner | Reckitt Benckiser |
| Country | United States |
| Introduced | 1943 |
| Markets | Global |
| Website | www |
Air Wick is an air freshener produced by Reckitt Benckiser. It was first launched in 1943 in the United States and is now sold worldwide.[1]
Contents
History
Air Wick was first introduced in 1943 in the United States.[2]
The Air Wick company was for a brief period owned by the Swiss pharmaceutical company Ciba Geigy (now Novartis), before being acquired by the British household products company Reckitt & Colman (now Reckitt Benkiser).[3]
In October 2007 Reckitt Benckiser won a High Court ruling in a lawsuit with Procter & Gamble over claims that the design of Air Wick Odour Stop was an exact copy of P&G's Febreze air spray.[4]
Products
The current Air Wick range includes: Scented oils, Freshmatic Ultra, Freshmatic Compact, Scent ribbons, Scented candles, Aerosol sprays, and Flip and Fresh.
References
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