Bbibbi

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"Bbibbi"
File:IU – Bbibbi.png
Single by IU
Released October 10, 2018
Genre Alt-R&B
Length 3:14
Label Kakao M
Composer(s) Lee Jonghoon
Lyricist(s) Lee Ji-eun
Producer(s) Son Myung-gab
Script error: The function "ucfirst" does not exist. singles chronology
"Sleepless Rainy Night"
(2017)		 "Bbibbi"
(2018)		 "Love Poem"
(2019)
Music video
"Bbibbi" on YouTube

"Bbibbi" (삐삐; Bbibbi) is a song recorded by South Korean singer-songwriter IU, released digitally on October 10, 2018, through Kakao M.[1] The self-written song was produced by Son Myung-gab. It subsequently debuted at number one on the Gaon Digital Chart. The song was released in part to commemorate 10 years since IU's debut.[2]

Background

On October 1, 2018, IU announced the single through promotional posters on various social media accounts. According to Kakao M, the song was created in part to commemorate ten years since IU debuted.[3]

Composition

"Bbibbi" is a laid-back alt-R&B track with confrontational and introspective lyrics that addresses IU's haters and critics, with her turning around commentary on her image.[4] Particular attention was paid to her delivery, including phrases and words like "yellow C-A-R-D" and "hello stu-P-I-D".[5][4] "Bbibbi" refers to a pager in Korean, in particular the noise the device makes before people leave a message.[5]

Commercial performance

"Bbibbi" debuted atop the Gaon Digital Chart on the week ending October 13, making it her twentieth number one song in South Korea–the most for any artist.[6]

Music video

The music video, directed by VM Project, was released along with the song and makes prominent use of monochromatic colour schemes. IU performs a choreographed hip hop dance routine with a blank expression on her face, which was called "more cute than menacing" by Caitlin Kelley of Forbes.[4] She also appears in high fashion looks, with Billboard stating that she wears a "Grace Kelly-style scarf".[5]

The video currently has over 230 million views, making it the second most popular Korean music video by a female soloist in 2018.

Accolades

Critic lists
Critic/Publication List Rank Ref.
Billboard Billboard's 100 Best Songs of 2018 87 [7]
The 20 Best K-pop Songs of 2018 4 [8]
Paper PAPER's Top 20 K-Pop Songs of 2018 5 [9]
SBS Top 100 Asian pop songs of 2018 44 [10]
Spotify Best of 2018: K-Pop 18 [11]
Music program awards (7 total)
Program Date Ref.
Music Bank October 19, 2018 [12]
Show! Music Core October 20, 2018 [13]
October 27, 2018 [14]
November 3, 2018 [15]
Inkigayo October 21, 2018 [16]
October 28, 2018 [17]
November 4, 2018 [18]

Charts

Chart (2018) Peak
position
New Zealand Hot Singles (RMNZ)[19] 26
Singapore (RIAS)[20] 26
South Korea (K-pop Hot 100)[21] 1
South Korea (Gaon)[22] 1
US World Digital Songs (Billboard)[23] 5

Certifications

Region Certification Sales/shipments
South Korea[24] Platinum Expression error: Missing operand for *.
Streaming
South Korea[25] Platinum Expression error: Missing operand for *.

*sales figures based on certification alone
xunspecified figures based on certification alone

See also

References

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