Central location test
From Infogalactic: the planetary knowledge core
Lua error in package.lua at line 80: module 'strict' not found. Central location tests are a type of Quantitative research technique. They are product marketing tests performed in controlled environments, contrary to home-user tests, which take place where the products would actually be used.
A Central Location Test (CLT) is one in which the research is conducted in a location such as a room in a shopping mall. In this instance, consumers would be recruited to participate in a research product at the mall and the research would be conducted and completed at that time.
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