Chief brand officer
From Infogalactic: the planetary knowledge core
A chief brand officer (CBO) is a relatively new executive level position at a corporation, company, organization, or agency, which typically reports to the CEO or board of directors and is responsible for a brand's image, experience, and promise. The brand officer oversees marketing, advertising, design, public relations and customer service.[1][2][3] Some of the more notable organizations to establish a CBO position include the American Automobile Association, ElevenUp Group, Baskin-Robbins, Bell Canada, Boston Market, Citigroup,[4] McDonalds,[5] WWE[6] and Mattel.[7]
See also
References
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<references />, or <references group="..." />- ↑ Neumeier, Marty (2006). The Brand Gap: How to Bridge the Distance Between Business Strategy and Design, Berkeley, CA : New Riders Publishing.
- ↑ Scott Bedbury, Stephen Fenichell. (2003), A New Brand World: 8 Principles for Achieving Brand Leadership in the 21st Century. Penguin.
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