Club-Mate
| File:Club mate logo.svg
Club-Mate logo
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| Country of origin | Germany |
|---|---|
| Introduced | 1924 |
Club-Mate (German pronunciation: [ˈklʊp ˈmaːtə]) is a caffeinated carbonated mate-extract beverage made by the Loscher Brewery (Brauerei Loscher) near Münchsteinach, Germany, which originated in 1924.[1] Club-Mate has 20 mg of caffeine per 100 ml. Club-Mate has a relatively low sugar content of 5 g/100 ml, and low calories (20 kcal/100 ml of beverage) compared to other beverages such as Cola or most energy drinks.
Also available is Club-Mate IceT Kraftstoff, which is an ice-tea variant with slightly higher caffeine content (22 mg/100 ml) and with more sugar than original Club-Mate.
Club-Mate is available in 0.33-litre and 0.5-litre bottles.
Three examples of Club-Mate-based mixed drinks are vodka-mate, Tschunk (or "Chunk"),[2] a combination of rum and Club-Mate, and Jaeger-Mate, a mix of Jägermeister and Club-Mate.
Contents
History
Geola Beverages of Dietenhofen, Germany originally formulated and marketed Club-Mate under the name Sekt-Bronte. The drink was only known regionally until acquired by Loscher and marketed under the name Club-Mate.
In December 2007, Loscher marketed a Club-Mate winter edition. The limited-edition Club-Mate consists of the original formula mixed with cardamom, cinnamon, star anise and citrus extract. It is since sold regularly for a limited time during winter.
In 2009, a Club-Mate-styled cola variety was introduced. Unlike other colas, its recipe includes mate-extract.
In 2013, Club-Mate Granat, a Club-Mate variety with additional pomegranate flavor, was introduced.
As of July 2013, the company listed additional countries like the United Kingdom,[3] the United States,[4] Belgium,[5] Bulgaria [6] and Luxembourg to reach distributors in 40 countries,[7] primarily in Europe, but also in the UK, Canada, Australia, Israel, Turkey and South Africa.
Hacker culture
Club-Mate has developed a following in computer hacker culture and tech start-ups, especially in Europe. Bruce Sterling wrote in Wired magazine that it is the favorite beverage of Germany's Chaos Computer Club as well as Noisebridge[8] and HOPE[9] in the United States. Club-Mate appeared in numerous leading media websites like Al-Jazeera,[10] TechCrunch[11] and Vice.[12]
Ingredients
- Water
- Inverted sugar syrup
- Sugar
- Mate tea extract
- Citric acid
- Caffeine
- Natural flavors
- Caramel color
- Carbonic acid
See also
- Materva, a Cuban carbonated mate-based beverage
Notes and references
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- ↑ 2600 The Hacker Quarterly: Club-Mate
- ↑ http://www.aljazeera.com/indepth/features/2013/07/2013718165122387621.html
- ↑ http://techcrunch.com/2010/02/10/flying-high-on-club-mate/
- ↑ http://motherboard.vice.com/blog/how-a-german-soda-became-hackers-fuel-of-choice
