Deuter Sport
Deuter is a German brand of sport packs, bags, for hiking, trekking, snow sports and others. It was founded in 1898 in Augsburg.[1]
History
In 1898, Hans Deuter founded Deuter Sport. Starting in the 1900s, Deuter Sport provided the Bavarian Royal Mail with post sacks and mail bags. The company expanded in 1905 from producing linen weaving, sackcloth, freight, car and horse blankets to also include a department that offered tent rentals. In 1910, there was a high demand for products from the military. Deuter Sport began manufacturing satchels, backpacks, knapsacks, belts, mess tents and store tents for the military. Starting in 1919, Deuter sport expanded once again and began manufacturing suitcases, backpacks, tents, and truck canopies. At this time, the needs of the tent rental section of the company exceeds its 10,000 sq meter space.[2] It is owned since 2006 by Schwan-Stabilo.
Environmental Efforts
Deuter sport commits to be environmentally friendly. The Deuter Drecksack (dirt bag) is a bag used to carry garbage. The bag is very light and very easy to carry and is made out of recycled material. For every Drecksack sold, Deuter gives 1 Euro to the Bergwaldoffensive, an association for the protection of the forests in the Bavarian alps.[3] There have been approximately 23,000 Drecksacks sold to date.[4]
References
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- ↑ http://www.bergwald-offensive.de/projekt/bergwald-partner.html (in German); retrieved 20 February 2015
- ↑ http://award.ispo.com/en/Winner-2013/Marketing/Multichannel/Deuter-Sport-GmbH-Co.-KG/ Retrieved 20 February 2015
External links
- Deuter official website
- Deuter GB UK official website
- Deuter USA US official website
