Gold Spot
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Gold Spot logo
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| Type | Cola |
|---|---|
| Manufacturer | The Coca-Cola Company |
| Country of origin |  India |
| Introduced | 1952 |
| Discontinued | 2000 |
| Colour | Orange |
| Flavour | Orange |
Gold Spot was one of the three brands of carbonated soft drink started in India by Parle under the initiative of its founder Ramesh Chauhan in 1977 after the exit of Coca-Cola and PepsiCo from the Indian market. Gold Spot was introduced along with Thums Up and Limca.[1]
It was artificially flavoured and coloured orange.[2] Parle sold Gold Spot along with Thums Up, Limca, Citra and Maaza to Coca-Cola in 1993 (which had just relaunched in the Indian market), reportedly for $40 million.[3][4] In spite of its wide popularity, Gold Spot was withdrawn by Coke from the market in order to re-make space for Coca-Cola's Fanta brand.[5]
Gold Spot's slogan was "The Zing Thing."[2]
As per data available from the Ministry of Food Processing Industries of India (MoFPI), Gold Spot had a 2% market share during the years 2009–10 among all soft drink companies (cola + non-cola drink manufacturers).[6]
In popular culture
The Los Angeles-based band Goldspot is supposed to be named after this fizzy drink. According to one of the interviews with Siddhartha Khosla (the core member of band), Gold Spot was very popular back in India at the time.[7]
See also
References
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- ↑ "Table on Market Structure - Non Cola Drinks: Ministry of Food Processing Industries website"
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