Groupe Valentine Inc.
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Lua error in Module:Infobox at line 314: malformed pattern (missing ']'). Valentine is a Canadian chain of over 100 privately owned restaurant franchises operating in the province of Quebec, Canada. In September 2010 it became a subsidiary of MTY Food Group which purchased the brand rights for $9.3 million.[2]
History
The first restaurant opened in 1979 in Saint-Hyacinthe, Quebec. A few years later, its founder, Jean-Pierre Robin, opened a second restaurant in Saint-Hyacinthe in order to meet the demand for its "famous hot-dogs". The chain's success increases and becomes a turning point: the brothers opt for franchising as the company's mode of functioning for its future restaurants. As time passes, more franchises are bought and restaurants open throughout Quebec.[3] During the 1990s, the chain underwent a major renewal plan in which the restaurants' design changed along with the company's colours.
The company's fare is typical Canadian fast food, such as burgers, fries, sandwiches and poutine.[4][5] The company employs humor in its advertising.[6] It offers an app that records footsteps. After 10,000 steps, the user is eligible for a poutine.[7]
References
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Wikimedia Commons has media related to Valentine. |
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- ↑ MTY Food Group tightens grip on Quebec with Groupe Valentine purchase August 16, 2010[permanent dead link]
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- Companies based in Saint-Hyacinthe
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