Grumpy Cat

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Grumpy Cat
Grumpy Cat by Gage Skidmore.jpg
Grumpy Cat at VidCon 2014
Species Felis domesticus
Breed Mixed Breed[1]
Sex Female
Born Tardar Sauce
(2012-04-04) April 4, 2012 (age 12)[1]
Morristown, Arizona
Occupation internet memes
Known for Grumpy Cat memes
Owner Tabatha Bundesen
Parents Mother was a calico and father is unknown
Named after Tartar sauce

Tardar Sauce (born April 4, 2012), is a cat and Internet celebrity known for her "grumpy" facial expression, and thus known by the common name Grumpy Cat.[1][2][3][4] Her owner, Tabatha Bundesen, says that her permanently grumpy-looking face is due to an underbite and feline dwarfism.[1][5][6] Grumpy Cat's popularity originated from a picture posted to the social news website Reddit by Bundesen's brother Bryan on September 22, 2012.[1][7][8] It was made into an image macro with grumpy captions. As of March 14, 2016, "The Official Grumpy Cat" page on Facebook has over 8.5 million likes.[9] Grumpy Cat was featured on the front page of The Wall Street Journal on May 30, 2013, and on the cover of New York magazine on October 7, 2013.[4][10][11] In August 2015 it was announced that Grumpy Cat would get her own animatronic waxwork at Madame Tussauds in San Francisco.[12] Tardar also has a brother named Pokey.

Background

The Bundesens say that Tardar Sauce's face appears grumpy because the feline has a form of dwarfism. She and her brother Pokey were born to normal parents with "a flat face, bubble eyes, and a short tail".[13] Tardar Sauce is undersized and has hind legs that "are a bit different".[1][6] Although she has a "grumpy" expression on her face and is called "Grumpy Cat", according to the Bundesens, 99% of the time she is a "normal kitty".[1][6][14]

Ben Lashes is Grumpy Cat's manager who also represents Keyboard Cat and Nyan Cat.[15][16] Tabatha Bundesen took a leave of absence from her day job at Red Lobster to manage Grumpy Cat's schedule while Bryan Bundesen manages the Grumpy Cat website, Facebook, YouTube and Twitter accounts.[4][7][10][14]

Media appearances

Photo sessions are only once a week, and handling by strangers is limited.[1] At South by Southwest Interactive, Tardar Sauce made limited two-hour appearances each day as Grumpy Cat.[17]

Grumpy Cat has appeared on Today,[18] Good Morning America,[19] CBS Evening News, Anderson Live,[20] VH1's Big Morning Buzz Live, The Soup[21] and American Idol. Grumpy Cat appeared on the "Garage Logic" radio broadcast the day of the Minnesota State Fair live Internet Cat Film Festival. Grumpy Cat promoted Grumpy Cat: A Grumpy Book at BookExpo America.[10] She attended her book's launch at Kitson and The Grove's Barnes & Noble in Los Angeles.[22][23] In 2014, she appeared in a television commercial for Honey Nut Cheerios.[24] She also appeared on the season finale of The Bachelorette and was a special guest on the November 17 edition of WWE Monday Night Raw.[25]

In March 2013, Grumpy Cat attended SXSW Interactive, hosted at the Mashable House.[6][7][26] Friskies paid travel expenses to Austin in order to film "Will Kitty Play With It?"[10][27] CNN, CBS, and CNET called Grumpy Cat the undisputed "biggest star" of SXSW Interactive over Elon Musk, Al Gore, and Neil Gaiman.[7][28][29] Over 600[30] fans, including Dennis Crowley, waited for hours in the line, which was nearly three blocks long, to take a photo.[6][7][31] Ian Somerhalder took photos with Grumpy Cat and called her "my new love", "very peaced out", "sweet as pumpkin pie", and "kind of amazing".[32][33][34][35][36]

Friskies sponsorship

Grumpy Cat appeared in episodes of the Friskies YouTube game show "Will Kitty Play With It?"[6][27][37][38] In September 2013, it was announced that Grumpy Cat would become the Official Spokescat of Friskies.[39] TMZ reported that Friskies paid for flying first class, a private hotel room with king-sized bed, a personal assistant, a chauffeur, and unlimited Friskies food and bottled water.[27] On March 22, 2013, Grumpy Cat traveled to New York City promoting the show and appeared on Good Morning America[19] and Anderson Live[20] and visited Time for a photoshoot.[30] Michael Noer "interviewed" Grumpy Cat for Forbes, released March 25.[40]

Merchandising

According to the United States Patent and Trademark Office database, "Grumpy Cat Limited" applied to trademark "Grumpy Cat" and an image of her at the end of January 2013.[41] Licensed merchandise like t-shirts and mugs are advertised on the website and sold at Hot Topic.[1][15] Stuffed toys are also available, the official plush being produced by Gund.[42] Ganz, the company behind Webkinz, also has a small Grumpy Cat plush which allows for anyone to play with her on their Webkinz page.[43] There are also various key chains and unofficial plushes produced. Bryan said that by March 2013 they earned "mid-five figures"[7] and "low-six-figure" by May 2013.[10] The company has an estimated value of $1 million.[4] Grenade Beverage LLC makes Grumpy Cat "Grumppuccino" iced coffee beverages.[10][44][45] In December 2015, Grumpy Cat, Ltd. sued Grenade Beverage over trademark infringement when the beverage company expanded its line of Grumpy Cat coffees; however, Grenade contends the suit is without merit.[46]

The official Grumpy Cat book, Grumpy Cat: A Grumpy Book, was published on July 23, 2013 by Chronicle Books.[10] The book is available in both print and digital formats from retailers worldwide. It debuted at #8 Hardcover Nonfiction on the Publishers Weekly best seller list and #7 on the New York Times Bestseller List.[47][48] Additionally, Chronicle Books published The Grumpy Cat 2014 Wall Calendar on July 23, 2013.[49] Another Grumpy Cat book called The Grumpy Guide to Life: Observations by Grumpy Cat was published by Chronicle Books, which debuted at #3 on the New York Times Bestseller List.[50] Dynamite Entertainment publishes a comic book about Grumpy Cat and her brother, titled The Misadventures of Grumpy Cat and Pokey.[51] Dover Publications has also published Grumpy Cat paper doll, sticker, coloring, and tattoo books.[52] An official video game called Grumpy Cat: Unimpressed was released by Ganz Studios and is playable on Facebook, iOS devices and Android devices. The game is match-three game where if combos are performed, Grumpy Cat's insults will appear. The players unlock her memes as they pass each level and she can be made angry with meows, hairballs and laser pointers.[53]

Film

Grumpy Cat appears in Lil Bub & Friendz, a documentary premiered at the Tribeca Film Festival on April 18, 2013, and won the Tribeca Online Festival Best Feature Film.[15][54][55][56] In May 2013, Broken Road Productions optioned Grumpy Cat for a "Garfield-like feature film" adaptation.[10][21][57][58] Producer Todd Garner said "We think we can build a big family comedy around this character".[21]

On June 11, 2014, it was announced that Lifetime would be producing a film about Grumpy Cat, entitled Grumpy Cat's Worst Christmas Ever, which debuted on November 29, 2014. Filming took place over the summer, and Tim Hill and Jeff Morris wrote the script.[59] It was reported that Aubrey Plaza would be lending her voice talent for the Grumpy Cat character.[60] Plaza is also a producer on the film and on November 6, 2014, Lifetime released a tongue-in-cheek video about the casting and Plaza's "process" for becoming the voice of Grumpy Cat.[61]

Recognition

  • MSNBC named Grumpy Cat 2012's most influential cat.[21]
  • Swarm by Foursquare released a limited edition sticker featuring Grumpy Cat.[62]
  • Grumpy Cat won BuzzFeed's Meme of the Year Award at the 2013 Webby Awards.[63][64]
  • Grumpy Cat won first prize Golden Kitty at the second annual Internet Cat Video Film Festival.[65][66]
  • Grumpy Cat won a Lifetime Achievement Award at the 2013 Friskies.[67]

See also

References

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External links