Hemline index

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The Hemline Index is a theory presented by economist George Taylor in 1926.[1][2]

The theory suggests that hemlines on women's dresses rise along with stock prices. In good economies, we get such results as miniskirts (as seen in the 1960s),[3] or in poor economic times, as shown by the 1929 Wall Street Crash, hems can drop almost overnight. Non-peer-reviewed research in 2010 confirmed the correlation, suggesting that "the economic cycle leads the hemline with about three years".[4]

Desmond Morris revisited the theory in his book Manwatching.

See also

References

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  1. Tamar Lewin, The hemline index, updated, International Herald Tribune, October 19, 2008
  2. See also Henrietta Prast "Fashionomics", Wilmott Magazine, June 2005, who cites Paul Nystrom in his 1928 monograph, The Economics of Fashion as the source of the theory.
  3. Claire Brayford, "The Hemline Economy", Daily Express, February 13, 2008
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