Henrik Purienne

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Henrik Purienne
File:Purienne, Venice Beach, 2013.png
Born 1977 (1977) (age 47), Worcester, South Africa[1]
Residence Los Angeles[2]
Ethnicity South African
Occupation Photographer, Film Director
Years active 2003 - present
Style Snapshot aesthetic, documentary, natural beauty
Website http://www.purienne.com

Henrik Purienne (1977, Worcester, South Africa) is a South African photographer, film director, and founder of international fashion publication, Mirage Magazine. He is based in Cape Town.[3]

Work

Purienne began his career making documentary films[4] influenced by the realist aesthetic of filmmakers such as Eric Rohmer and John Cassavetes. His subjects are predominantly natural looking girls often set against beach- or poolside situations.[5][6]

His photography has a documentary aesthetic and little distinction is made between his personal and commercial work.[neutrality is disputed][citation needed]

Purienne has created advertising campaigns in his signature style for brands such as American Apparel,[7] Maison Kitsuné,[8] and Costume National, often featuring contemporary 'it girls' such as Sky Ferreira,[9] or Emily Ratajkowski.[10]

Purienne has done work for magazines such as Vogue,[11] Lui,[12] Russh,[13]Grazia,[14] and Marie Claire.[15]

In 2009 he launched the international fashion and culture publication Mirage Magazine.[16]

Bibliography

  • Purienne - What do you say to them that's so fucking funny?. Brighton: Create Publishing, 2013. Zine, edition of 50.[17]
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Awards

  • 2012 - D&AD Yellow Pencil, 'Professional Awards' category, for commercial film / campaign directed by Purienne, titled 'MK is...', for South African music television channel MK[18]

Exhibitions

  • 2013 - Create Studios, Brighton & Hove, England[19]

Sources

References

  1. "Stellenbosch Academy
  2. "Purple Diary
  3. "Emptykingdom
  4. "[1] Sun, sand and sex, Henrik Purienne's sunkissed pictures of beach beauties "so real they are confused for art]", Dazed Digital
  5. Review Dazed Digital
  6. Interview Paper Journal
  7. The man behind American Apparel Ads
  8. Interview Kitsune
  9. Ferreira Maison Kitsune
  10. Emily Ratajkowski Tumblr
  11. Vogue
  12. Lui Magazine
  13. Russh
  14. Grazia Magazine
  15. Marie Claire
  16. Mirage Magazine
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  18. Ogilvy's innovative MK campaign
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External links