Korean beauty standards
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Korean beauty standards are a distinct feature of Korean culture. South Korea has the highest rate of cosmetic surgeries in the world.[1] Examples of Korean beauty criteria include slimness, a small, V-shaped face, double eyelids that exemplify innocence, and spotless skin that is bright and white.[2]
Korean beauty standards have varied influences, and K-pop is one of the biggest. K-pop have become globalized and exposed around the world; aside from the music, the physical appearance idol artists portray have impacted the beauty standards of Korea.[3] Most Asians are born with single eyelids, flat nose, and wide face but in contrast, Korean idols portray round double eyelids, high bridged noses and small faces. In order to look like Korean idols, cosmetic surgery gradually became an ongoing syndrome among Koreans to receive eyelid surgeries and nose jobs.[4]
Cultural pressure
Korean students are not allowed to wear make-up and jewellery at schools until graduation. Students, especially girls, have low self-esteem of their appearance and are eager to be more beautiful than others. Many decide to have surgery to change their facial features.[5]
Many companies require a photo, height, and even family backgrounds of the applicants as part of the hiring process[6]
References
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