Krafty

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"Krafty"
Single by New Order
from the album
Waiting for the Sirens' Call
Released 7 March 2005
Format CD, vinyl record (12")
Genre Alternative rock, alternative dance
Length 3:47 (single edit)
4:51 (album version)
Label Warner Bros.
Producer(s) New Order, John Leckie
New Order singles chronology
"Here to Stay"
(2002)		 "Krafty"
(2005)		 "Jetstream"
(2005)

"Krafty" is a song by New Order, released as the first single from the band's 2005 album, Waiting for the Sirens' Call.

It marks the first new release by New Order for Warner Bros. Records without London Records and was produced by John Leckie, who is notable for his involvement in records such as Pink Floyd's The Dark Side of the Moon, Simple Minds' Real to Real Cacophony, Radiohead's The Bends and The Stone Roses' debut album. As with most New Order releases, the artwork is provided by Peter Saville.

Reviews for the song have been mixed; Pitchfork Media rated it 3/5, stating "This is a tough call to make, because New Order are often at their best when they're impossibly aloof, but there's a fine line between effortless and tuneless, and "Krafty" isn't the former." When reviewed on the BBC Radio show "Roundtable", one reviewer rated it 5/10, another 6/10 and yet another 7/10.

"Krafty" was released on 7 March 2005 in the UK and in lieu of B-sides there are a plethora of remixes of the A-side. A US version was released 3 May 2005.

The video, directed by Johan Renck, who also directed the video for "Crystal", appears to be set in Sweden and depicts two teenage lovers.

The track reached #26 in the Republic of Ireland in its week of release, and peaked at #8 in the United Kingdom. In July 2005, it hit #2 on the Hot Dance Music/Club Play chart.

Upon the release of the Xbox 360, this song, along with a few other samples, were written on the hard drives of premium package 360s for use with the integrated music player. It was also included as part of the soundtrack of the game Project Gotham Racing 3.

The song is used in an advertisement by Telenor in Serbia. It was shot in the municipality of Belgrade, New Belgrade.

"Krafty" is also used as the end credit song in the award winning American independent film Skills Like This, directed by Monty Miranda.

Track listings

All songs written and composed by New Order. 

CD #1: NUOCD13 (UK & Europe)
No. Title Length
1. "Krafty (Single Edit)"   3:47
2. "Krafty (Album Version)"   4:33
CD #2 (Enhanced): NUOCP13 (UK & Europe)
No. Title Length
1. "Krafty (The Glimmers 12" Extended Mix)"   6:52
2. "Krafty (Phones Reality Remix)" (Remixed by Paul Epworth) 7:05
3. "Krafty (Andy Green Remix)"   3:24
4. "Krafty (Re-Edit of Album Version)" (Mixed by Rich Costey) 4:53
5. "Krafty" (Video) 3:47
CD: Warner Bros. 42800-2 (US)
No. Title Length
1. "Krafty (Radio Edit)"   3:47
2. "Krafty (Morel's Pink Noise Vocal)" (Remixed by Richard Morel) 7:52
3. "Krafty (DJ Dan Vocal)"   8:18
4. "Krafty (Eric Kupper Club Mix)"   9:11
5. "Krafty (The Glimmers 12" Extended Mix)"   6:52
6. "Krafty (Phones Reality Remix)" (Remixed by Paul Epworth) 7:05
7. "Krafty (Riton Re-Rub Remix)"   6:54
12": NUOX13 (UK & Europe)
No. Title Length
1. "Krafty (Single Edit)"   3:47
2. "Krafty (The Glimmers 12" Extended Mix)"   6:52
3. "Krafty (Phones Reality Remix)" (Remixed by Paul Epworth) 7:05
4. "Krafty (The Glimmers Dub Version)"   5:53
2x12": PRO-A-101531 (US) - promotional vinyl
No. Title Length
1. "Krafty (Eric Kupper Club Mix)"   9:00
2. "Krafty (Album Version)"   4:33
3. "Krafty (Morel's Pink Noise Vocal)" (Remixed by Richard Morel) 7:52
4. "Krafty (The Glimmers Dub)"   5:53
5. "Krafty (DJ Dan Vocal)"   8:18
6. "Krafty (Riton Re-Rub Remix)"   6:54
7. "Krafty (Morel's Pink Noise Dub)" (Remixed by Richard Morel) 7:30
8. "Krafty (Phones Reality Remix)" (Remixed by Paul Epworth) 7:06

Chart positions

Chart (2005) Peak
position
Australia (ARIA Singles Chart)[1] 54
German Media Control Singles Chart[2] 65
Irish Singles Chart[3] 26
UK Singles Chart[4] 8
U.S. Billboard Hot Dance Club Play 2
U.S. Billboard Hot Dance Singles Sales 4
U.S. Billboard Hot Singles Sales 18

References

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External links

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