Lion's Choice
 |
|
| Corporation | |
| Industry | Restaurants |
| Founded | 1967 |
| Headquarters | Saint Louis, Missouri, USA |
|
Area served
|
USA |
|
Key people
|
Mark Disper, CEO Linda Stille, CFO Joe Buttice, Director of Marketing |
| Products | Fast casual restaurants, including: Roast beef · sandwiches |
| Slogan | Famous Roast Beef Sandwiches |
| Website | www.lionschoice.com |
Lion's Choice is a Saint Louis-based fast casual restaurant chain specializing in roast beef sandwiches. The company is owned by a small St. Louis-based private equity firm. The first store opened in Ballwin, Missouri in 1967, under the name Brittany Beef, for a short while, and then Red Lion Beef House. There are 23 locations in Missouri, all of which are in or near Greater Saint Louis. [1]
Lion's Choice's marketing specialization is serving "lean beef that is slow-roasted in the restaurant and is sliced fresh for each sandwich ordered."[2]
Valley Beef, Choice Foods LLC and Lionhearts Inc are all franchisees of Lion's Choice.
The restaurant has sponsored a number of charities and teams, such as Shamrocks Against Dystrophy,[3] the St. Louis County Library Reading Club,[4] the MS 150 Bike Tour,[5] and Trailnet.[6] It was the Missouri state winner for the National Restaurant Association's Restaurant Neighbor Award in 2006.[7] and was named Best Fast Food by the Riverfront Times.[8]
Because of its specialization in roast beef, Arby's is considered Lion's Choice's direct competition. The company has developed a cult-like following from some customers in the St. Louis market.[citation needed] Since the purchase of the chain by a small private-equity firm from the original founders, it has been involved in much litigation with its largest franchisee that has been reported by the St. Louis media.[citation needed]
References
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- Pages with reference errors
- Pages using infobox company with unsupported parameters
- Articles with unsourced statements from September 2015
- Companies based in Missouri
- Restaurants in Missouri
- Restaurants established in 1967
- Fast-food chains of the United States
- Regional restaurant chains in the United States
- 1967 establishments in Missouri
