Madison Communications

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Madison World
Private limited company
Industry Communications Agency
Founded 1988
Headquarters Mumbai, India (Head Office)
Key people
 Sam Balsara (Chairman and Managing Director)
Number of employees
 1000 (2014)
Website www.madisonindia.com

Madison World is a 27-year-old diversified communication group, with 26 units across 11 specialized functions of Advertising, Media, Business Analytics, Outdoor Activation, Events, PR, Retail, Entertainment, Mobile and Sports; employing over 1,000 communication professional across cities in India, Sri Lanka and Thailand. The gross billing of Madison World is around Rs. 37 billion.

Services

Creative Advertising - Madison BMB

Media Planning & Buying - Madison Media Group

Media Planning & Buying -Platinum Media

Media Planning & Buying –MediaCom

Business Analytics - Madison Business Analytics

Out-Of-Home - MOMS Outdoor Media Solutions

Out-Of-Home -Platinum Out-of-Home

Out-Of-Home - Madison IES

Out-Of-Home - Outsel

Rural Marketing - Anugrah Madison

Public Relations - Madison Public Relations

Public Relations - Platinum Public Relations

Retail - Madison Retail

Entertainment – Mates

Mobile - Madison Xurpas

Sports Management – PMG

Sports Management –The Football Edge

Sports Management –Penada

See Madison World Organization Chart.

Recent Awards & Recognitions

Madison Media wins E4M MADDIES MOBILE AWARDS 2015 – GOLD - Lead Generation - Godrej Masterbrand - Free G

Madison Media wins E4M MADDIES MOBILE AWARDS 2015 – BRONZE - Cross Media Promotions - Godrej Masterbrand - Free G

Madison Media wins BIG BANG AWARDS 2015 - GOLD - Media Innovation – Radio - Godrej Masterbrand – Radio ka Tweeetstar

Madison Media wins BIG BANG AWARDS 2015 - SILVER - Media Innovation – Radio – Ceat Two Wheeler

Madison Media wins EMVIES 2015 – GOLD - Best Media Innovation TV - Consumer Durables - Asian Paints Tractor Emulsion - Transforming TV Serial Homes Into Asian Paints' Colour Store

Madison Media wins EMVIES 2015 – GOLD - Best Media Strategy - Marico Ltd - This World Heart Day, take the first step to protect HER heart

Madison Media wins EMVIES 2015 – GOLD - Best Media Innovation- Events - Marico Ltd - This World Heart Day, Mark your attendance where it matters the most

Madison Media wins EMVIES 2015 – GOLD – Best Integrated Campaign- Services - Marico Ltd - This World Heart Day, take the first step to protect HER heart

Madison Media wins EMVIES 2015 – GOLD – Best Media Strategy - Consumer Durables – Godrej - Godrej Masterbrand ETCH

Madison Media wins EMVIES 2015 – GOLD – Ongoing Campaign – Mondelez - A decade made sweeter with CDM

Madison Media wins EMVIES 2015 – SILVER – Best Integrated Campaign - Consumer Durables - Asian Paints Tractor Emulsion - Shade Selection Simplified

Madison Media wins EMVIES 2015 – SILVER – Best Media Innovation - TV - Consumer Durables - Asian Paints - Har Ghar Kuch Kehta Hai

Madison Media wins EMVIES 2015 – SILVER – Best Media Innovation – Branded Content - Asian Paints - Har Ghar Kuch Kehta Hai

Madison Media wins EMVIES 2015 – SILVER – Best Media Innovation- Digital: Social Media - Marico Ltd - Creating a social community of healthy foodies

Madison Media wins EMVIES 2015 – SILVER – Best Media Innovation- Sponsorship - Marico Ltd - The Smarter Way to Stay Fit

Madison Media wins EMVIES 2015 – SILVER – Best use of Strategy – Mondelez - Take Celebrations to the Indian Army

Madison Media wins EMVIES 2015 – BRONZE – Best Media Strategy Consumer Durables - Asian Paints Tractor Emulsion - Transforming TV Serial Homes Into Asian Paints' Colour Store

Madison Media wins EMVIES 2015 – BRONZE - Best Media Innovation – Print : Dailies - Marico Ltd - This World Heart Day, Mark your attendance where it matters the most

Madison Media wins EMVIES 2015 – BRONZE - Best Ongoing Media Campaign - Marico Ltd - Saffolalife World Heart Day: Protecting the Nations Heart

Madison Media wins EMVIES 2015 – BRONZE - Best Media Innovation- Branded Content - Marico Ltd - Change, not Charity

Madison Media wins EMVIES 2015 – BRONZE - Best use of Sponsorship – Mondelez - Jhalak Dikhla Ja

Madison Media wins EMVIES 2015 – BRONZE - Ongoing Campaign – Mondelez - Diwali

Madison Media wins EMVIES 2015 – BRONZE - Best use of OOH – Mondelez - Take Celebrations to the Indian Army

Madison Media wins EMVIES 2015 – BRONZE - Best Use of Strategy – Mondelez - Fans of Joy

Madison Media wins EMVIES 2015 – BRONZE - Best Media Research / Analytics – Proprietary Data – Mondelez - Managing the Good, the Bad and the Ugly

Madison Media wins INK AWARDS 2015 – Gold - Best Direct Response Advertising-National - Mondelez Foods - Shower of Purple Hearts

Madison Media wins INK AWARDS 2015 – Gold - Best Direct Response Advertising-National - Mondelez Foods - Shower of Purple Hearts

Madison Media wins INK AWARDS 2015 – SILVER - Best Innovation in Newspaper Advertising-National - Mondelez Foods - Shower of Purple Hearts

Madison Media wins INK AWARDS 2015 – SILVER - Best Innovation in Newspaper Advertising-Local – Asian Paints – 'De-MYTH-ifying' COLOUR

Madison Media wins INK AWARDS 2015 – SILVER - Best Media Planning Strategy Incorporating Print-National - Mondelez Foods - Shower of Purple Hearts

Madison Media wins INK AWARDS 2015 – BRONZE - Best Contextual Newspaper Advertising-National – Godrej - Google Search on Print

Madison Media wins FESTIVAL OF MEDIA, GLOBAL – BRONZE - The Utility/Public Service Award – Marico – This World Heart Day take the first step towards her Heart health

Madison Media wins FESTIVAL OF MEDIA, GLOBAL – Shortlisted - Best Event/Experiential Campaign – Cadbury Celebrations – Le Chalo Khusiyan

Madison Media wins GOAFEST 2015 – SILVER – Probono Marketing for Fevikwik Share a broken toy, share a smile

Madison Media wins GOAFEST 2015 – SILVER – Best Branded Content & Entertainment for Asian Paints, Har Ghar Kucch Kehta Hai-2

Madison Media wins GOAFEST 2015 – SILVER – Best Use of Technology for Wills Rock the Ramp a 360* degree spin on fashion

Madison Media wins GOAFEST 2015 – SILVER – Best Use of Social Media for Asian Paints, Cherished Memories Speechless

Madison Media wins GOAFEST 2015 – SILVER – Best Use of Ambient Media for Hit – India’s first Branded Sand Art

Madison Media wins GOAFEST 2015 – SILVER – Best Use of Ambient Media for Saffolalife – This World Heart Day, take the first step towards her heart health

Madison Media wins GOAFEST 2015 – SILVER – Best Use of Ambient Media for Cadbury Bournville, Give into the Dark

Madison Media wins GOAFEST 2015 – BRONZE – Best Use of newspaper & magazine for Hit – Google Search on Print

Madison Media wins GOAFEST 2015 – BRONZE – Best Use of Special Events/Stunts for Cadbury Bournville, Give into the Dark

Madison Media wins GOAFEST 2015 – BRONZE – Best Use of Radio for Cadbury Celebrations, Le Chalo Khushiyan

Madison Media wins GOAFEST 2015 – BRONZE – Best Use of Social Media for Ceat MTV Chase the Monsoon

Madison Media wins GOAFEST 2015 – BRONZE – Best Integrated Campaign – This World Heart Day, mark your attendance where it matters the most

Madison Media wins GOAFEST 2015 – BRONZE – Best Use of Social Media for Wills Rock the Ramp a 360* degree spin on fashion

Madison Media wins FESTIVAL OF MEDIA ASIA 2015 - GOLD for Public Service for Saffola life World Heart Day

Madison Media wins MADDYS 2015 – GOLD – Best Media Innovation for Har Ghar Kucch Kehta Hai-2

Madison Media wins MADDYS 2015 – SILVER – Best Integrated Campaign for Varna Malai-Transforming TV Serial Homes into Asian Paints Colour Stores

Madison Media wins MADDYS 2015 – BRONZE – Best Media Innovation for Varna Malai-Transforming TV Serial Homes into Asian Paints Colour Stores

Madison Media wins GOLDEN MIKES 2015 - RADIO MEDIA AGENCY OF THE YEAR

Madison Media wins GOLDEN MIKES 2015 - GOLD – Best Use of Radio – Cadbury Celebrations – Le Chalo Khushiyan

Madison Media wins GOLDEN MIKES 2015 - GOLD – Best Use of Radio for Longterm Effectiveness - Marico Ltd, Lice Negative to Life Positive

Madison Media wins GOLDEN MIKES 2015 - GOLD – Best Use of Sponsorship – Saridon Presents Slappies 2014

Madison Media wins GOLDEN MIKES 2015 - GOLD – Best Digital/Web Streaming by a Radio/ Network – Slappies 2014 - Saridon Digital

GOLDEN MIKES 2015 – SILVER - Best Use of Radio - Marico Ltd - Lice Negative to Life Positive

GOLDEN MIKES 2015 – SILVER - Best Radio Media Innovation - Godrej Corporate, Radio ka Tweeeeetstar

GOLDEN MIKES 2015 – SILVER - Best Radio Media Innovation - Marico Ltd - Lice Negative to Life Positive

GOLDEN MIKES 2015 – SILVER - Best Use of Radio in Media Plan - Marico Ltd - Lice Negative to Life Positive

GOLDEN MIKES 2015 – BRONZE - Best On Air Promotion for a Client (Multiple Station) - Cadbury Celebrations - Le Chalo Khushiyan

GOLDEN MIKES 2015 – BRONZE - Best Use of Radio in Media Plan - Godrej Corporate - Radio ka Tweeeeetstar

EMVIES 2014 - GOLD – Best Media Innovation for TV Consumer Durables – Asian Paints, Har Ghar Kuch Kehta Hai

EMVIES 2014 – GOLD – Best Ongoing Media Campaign – Medikar, Creating a Self Sustaining Ecosystem

EMVIES 2014 – GOLD – Best Media Innovation for Digital – Cadbury Bournville, Tape a Tweet

EMVIES 2014 – SILVER – Best Media Innovation for Branded Content - Asian Paints, Har Ghar Kuch Kehta Hai

EMVIES 2014 – SILVER – Best Media Strategy for Consumer Products - Medikar, Creating a Self Sustaining Ecosystem

EMVIES 2014 – SILVER – Best Media Innovation for Print (Magazines) – Medikar Immortalizes Rural Kids as Cartoon Character

EMVIES 2014 – SILVER – Best Integrated Campaign for Consumer Product - Medikar, Creating a Self Sustaining Ecosystem

EMVIES 2014 – SILVER – Best Media Innovation Event / Experiential Marketing – Cadbury Dairy Milk, What a Goal by Chocogulla EMVIES 2014 – SILVER – Best Implementation Team of the Year - Asian Paints, Har Ghar Kuch Kehta Hai

EMVIES 2014 – SILVER – Best Media Innovation for Radio – Cadbury Celebrations, Songs for Sisters

EMVIES 2014 – SILVER – Best Media Research using Existing Data – Mondelez, What Social Media Does

EMVIES 2014 – BRONZE – Best Media Innovation for Ambient Media – Cadbury Dairy Milk, Purple, New Colour of Friendship

EMVIES 2014 – BRONZE – Best Media Innovation for Ambient Media – Cadbury Gems – T20 World Cup

EMVIES 2014 – BRONZE – Best Media Innovation for Print (Dailies) - Cadbury Dairy Milk, A Newspaper with heart

EMVIES 2014 – BRONZE – Best Media Strategy for Consumer Products - Cadbury Celebrations, Songs for Sisters

EMVIES 2014 – BRONZE – Best Media Strategy for Consumer Products - Cadbury Celebrations, Take some effort, make some time

GOAFEST 2014 - GOLD - Best Use of Ambient Media – Cadbury Dairy Milk, The Sweet Mishti Love Story

GOAFEST 2014 - SILVER - Best Integrated Campaign – Cadbury Dairy Milk, The Grand Indian Mishti Wedding

GOAFEST 2014 – SILVER – Best Use of Branded Content for Internet - Cadbury Bournville, Tape a Tweet

GOAFEST 2014 – SILVER – Best Use of Branded Content - Asian Paints, Har Ghar Kucch Kehta Hai

GOAFEST 2014 – BRONZE – Best Digital Content Creation Strategy – Cadbury Celebrations, Songs for Sisters

GOAFEST 2014 – BRONZE – Best Online Integrated Campaign - Cadbury Celebrations, Songs for Sisters

GOAFEST 2014 – BRONZE – Best Use of Branded Content & Branded Games for Internet –branded application / tool / mash up - Cadbury Celebrations, Songs for Sisters

GOAFEST 2014 – BRONZE – Best Use of Youth Marketing – CEAT, MTV Chase the Monsoon

FESTIVAL OF MEDIA, GLOBAL AWARD – Effectiveness Awards for Parachute Advanced Hair Oil for Convincing Consumers to Become the Brand’s Sales Force Utilizing the Power of Mobile

FESTIVAL OF MEDIA, ASIA PACIFIC – HIGHLY RECOMMENDED - Best Engagement Strategy for Mediker Anti-Lice Treatment Naturals, How Radio Triggered 1.6 years of Engagement Around an Unspeakable Problem

Madison PR wins CMO Asia 2014 - “COMPANY OF THE YEAR”

Madison PR wins PR WEEK ASIA 2014 – Ambi Pur Campaign

Madison PR wins SABRE 2014 – DIAMOND - Excellence in PR, for superior achievement in brand building for our " Largest Laundry Lesson" campaign for Ariel, P&G.

Madison PR wins SABRE 2014 – GOLD - Consumer products category.

MOMS win OAC 2014 – SILVER – Pidilite – Mumbai’s Waterproof Autos Campaign – Real Estate & Construction Category

MOMS win OAC 2014 – SILVER – Sony Entertainment – KBC Season 7 Campaign – Outdoor Media Plan of the Year Category.

MOMS win OAC 2014 – SILVER – Pernod Ricard – Ramp to Glory Campaign – Best Use of Ambient Media Category

MOMS win OAC 2014 – SILVER – Docomo – Open Up Campaign – Street Furniture Category

MOMS win OAC 2014 – BRONZE – Docomo – Wi-Fi Showcase Campaign – Traditional Billboard Category

MOMS win OAC 2014 – BRONZE – Sony Entertainment – KBC Season 7 Campaign – Entertainment & Media Category

MOMS win OAC 2014 – BRONZE – ITC Personal Care – Engage with Valentines Campaign – Best Use of Ambient Category

MOMS win OAC 2014 – BRONZE – Cadbury - Cadbury Gems Campaign – FMCG Category

Madison IES wins OAC 2014 – GOLD - Sony Entertainment – Real Book Installation Campaign – Transit Media Category

Madison Media wins GOAFEST 2014 - GOLD - Best Use of Ambient Media – Cadbury Dairy Milk, The Sweet Mishti Love Story

Madison Media wins GOAFEST 2014 - SILVER - Best Integrated Campaign – Cadbury Dairy Milk, The Grand Indian Mishti Wedding

Madison Media wins GOAFEST 2014 – SILVER – Best Use of Branded Content for Internet - Cadbury Bournville, Tape a Tweet

Madison Media wins GOAFEST 2014 – SILVER – Best Use of Branded Content - Asian Paints, Har Ghar Kucch Kehta Hai

Madison Media wins GOAFEST 2014 – BRONZE – Best Digital Content Creation Strategy – Cadbury Celebrations, Songs for Sisters

Madison Media wins GOAFEST 2014 – BRONZE – Best Online Integrated Campaign - Cadbury Celebrations, Songs for Sisters

Madison Media wins GOAFEST 2014 – BRONZE – Best Use of Branded Content & Branded Games for Internet –branded application / tool / mash up - Cadbury Celebrations, Songs for Sisters

Madison Media wins GOAFEST 2014 – BRONZE – Best Use of Youth Marketing – CEAT, MTV Chase the Monsoon

Madison PR wins GOAFEST 2014 - GOLD - Best Use of Public Relation – Puma, India-Foray and Leadership In Running Category In Just One Year

Madison PR wins GOAFEST 2014 - BRONZE – Best Use of Public Relation – Coffee Day Hotel and Resorts

Madison PR wins GOAFEST 2014 - SILVER – Best Use of Public Relation – Wake Up Clean Up Bangalore by Bruhat Bangalore Mahanagara Palike

MOMS win GOAFEST 2014 – SILVER - Best Use of Outdoor for Keo Karpin Hair Oil.

MATES win GOAFEST 2014 – SILVER - Best Brand or Product Integration in a Feature Film, for makemytrip.com in Yeh Jawani Hai Deewani

MATES win GOAFEST 2014 – SILVER - Best Brand or Product Integration in a Feature Film, for Audi in Race 2

MATES win GOAFEST 2014 – BRONZE

Madison Media wins GOLDEN MIKES 2014 - GOLD - Best Use of Radio in Media Plan for Cadbury Celebrations Songs for Sisters

Madison Media wins GOLDEN MIKES 2014 - RADIO MEDIA AGENCY OF THE YEAR

Madison Media wins GOLDEN MIKES 2014 - SILVER - Best Use of Radio Godrej Expert Hair Colours Rang Do Yeh Pal

Madison Media wins GOLDEN MIKES 2014 - SILVER - Best On ground promotion by a single station for a client for Asian Paints, Bring Your Colour Home

Madison Media wins GOLDEN MIKES 2014 - SILVER - Best Use of Radio in Media Plan for Marico, How Radio Triggered 1.6 Years of Engagement around an Unspoken Problem

Madison Media wins FESTIVAL OF MEDIA - GLOBAL AWARD – Effectiveness Awards for Parachute Advanced Hair Oil for Convincing Consumers to Become the Brand’s Sales Force Utilizing the Power of Mobile

MOMS win OAC 2013 - 2 Bronze awards

MOMS win OAC Awards 2013 - 1 SILVER and 1 BRONZE

Madison PR wins SABRE AWARDS INDIA 2013 – GOLD - Public Sector/Government Bruhat Bangalore Mahanagara Palike

Madison Media wins FESTIVAL OF MEDIA, ASIA PACIFIC – HIGHLY RECOMMENDED - Best Engagement Strategy for Mediker Anti-Lice Treatment Naturals, How Radio Triggered 1.6 years of Engagement Around an Unspeakable Problem

Madison Media wins SMARTIES 2013 (Global Mobile Marketing Award) – Best Marketing Strategy Award for Social Impact for Halls Breathe the Change

Madison Media wins EMVIES 2013 – GOLD - Best Media Innovation- OOH – Cadbury Dairy Milk, Sister Street

Madison Media wins EMVIES 2013 – GOLD - Best Ongoing Media Campaign – Cadbury Dairy Milk, Shubhaarambh

Madison Media wins EMVIES 2013 – GOLD - Best Integrated Campaign- Consumer Products – Cadbury Dairy Milk, The Grand Indian Mishti Wedding

Madison Media wins EMVIES 2013 – SILVER - Best Media Innovation- Events – Cadbury Dairy Milk, When Mishti Weds Cadbury

Madison Media wins EMVIES 2013 – SILVER - Best Media Innovation- Branded Content – Cadbury Dairy Milk, The Wedding Song

Madison Media wins EMVIES 2013 – SILVER - Best Media Innovation- Television - Consumer Products – Cadbury Celebrations, Gift a Diwali

Madison Media wins EMVIES 2013 – SILVER - Best Ongoing Media Campaign - Parachute Advansed Ayurvedic Hair Oil, Turing Print into Social Media

Madison Media wins EMVIES 2013 - PEOPLE’S CHOICE AWARD for Best Ongoing Media Campaign - Parachute Advansed Ayurvedic Hair Oil, Turing Print into Social Media

Platinum Advertising wins Indian Digital Media Awards 2013 – SILVER - ITC Fiama di Wills 'Face of the Year'

Madison Media wins EMVIES 2013 – BRONZE -Best Media Innovation- Digital-Mobile/Handheld Device – Cadbury Halls, Mobile Breath Machine

Madison Media wins EMVIES 2013 – BRONZE -Best Media Research using proprietary data – Cadbury Gems, Engaging The "Umarless" Audience

Madison Media wins EMVIES 2013 – BRONZE - Best Media Innovation – Sponsorship – Airtel, Fuelling India Social Fires

Madison Media wins EMVIES 2013 - PEOPLE’S CHOICE AWARD for Best Integrated Campaign- Consumer Products – Halls, Breathe The Change

Madison Media wins GOAFEST 2013 – SILVER – Best Use of Sponsorship – Cadbury Dairy Milk, Kaun Banega Crorepati

Madison Media wins GOAFEST 2013 – BRONZE – Best Use of Cinema – Bournville, A Fine Dark Duet

Madison Media wins GOAFEST 2013 – BRONZE – Best Use of Newspapers And Magazines – Cadbury Oreo, Dear Dad

Madison Media wins GOAFEST 2013 – BRONZE – Best Use Of Special Events & Stunts/Live Advertising – Cadbury Dairy Milk, When Roshgulla Turns Chocogulla

Madison Media wins GOAFEST 2013 – BRONZE – Best Use Of Digital as a Medium – Cadbury Dairy Milk Eclairs, League of Xtra Ordinary Gentlemen

Madison Media wins WOW 2013 – SILVER - Cadbury Oreo ‘Dear Dad’ Campaign

Madison PR wins TIMES OF INDIA, BIG BANG 2013 - SILVER - Best Brand Campaign – Café Coffee Day

Madison PR wins TIMES OF INDIA, BIG BANG 2013 - GOLD - Wake Up Clean Up Bangalore - CSR Category

Madison PR wins TIMES OF INDIA, BIG BANG 2013 - GOLD - Best Brand Campaign – Ariel

Madison PR wins TIMES OF INDIA, BIG BANG 2013 - BRONZE - Best Brand Campaign - Britannia Tiger Biscuits

Madison PR wins INDIA PR & CORPORATE COMMUNICATIONS AWARDS 2013 – PR Agency of the Year

Madison IES wins 2 awards at Outdoor Advertising Awards 2013 in creative awards - FMCG category GOLD - Cadbury Gems - Ganesh Chaturthi and SILVER - Cadbury Gems – Christmas

MOMS win E4M Awards 2013 - 2 GOLD, 1 SILVER and 1 BRONZE

MOMS win Outbiz Awards 2013 - 2 GOLD and 1 SILVER

The Economic Times, Brand Equity Ad Agency Reckoner 2005 and 2007 ranks Madison Media as the most admired Media agency. The same survey ranked Sam as “India’s Most Influential Media Person” for 6 consecutive years from 2006 till 2012 and also ranked Sam as the “4th Most Influential Person in Advertising” in 2009. Sam is also the recipient of the Advertising Agencies Association of India’s Lifetime Achievement Award.

Clients

References

https://www.madisonindia.com

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