Micro content
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Micro content is the content built for each major segment of potential customers used in internet marketing.
In marketing the potential customer base is divided into smaller segments. With internet marketing content is built for each segment, micro content. In traditional marketing each segment is just identified, not provided with any content.
Micro content is a way to provide each customer segment the content required.
References
- Paul Edmunds "Why Behavioural Targeting Works Online", ClickTorch, 2009
External links
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