Mr Bean (company)

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Mr Bean Group Limited
Public
Industry Food and Beverage retailer
Founded Peoples' Park Hawker Centre, Singapore (1995 (1995))
Founder
  • Kang Puay Seng
  • Loh Jwee Poh
Headquarters Singapore
Number of locations
 65 (2011)
Area served
 South-east Asia
Products
Services Food and Beverage
Parent Super Bean International
Website www.mrbean.com.sg

Mr Bean Group Limited is a listed retailer based in Singapore. It sells soya bean-based food and drink products. It was founded in 1995. It currently operates a chain of retail outlets through its managing company, Super Bean International, selling a wide range of food and beverages (which all contain traces of soya bean). The group currently operates a total of 65 retail stores (63 island wide in Singapore, and 2 in Japan).[1][2][3]

History

Mr Bean was founded in 1995 by Kang Puay Seng, who is now the managing director of Super Bean International, and Loh Jwee Poh, executive director of Super Bean and Kang's best friend.[4][5][6] The first Mr Bean stall was located at People's Park Hawker Centre. Having found a machine that could make soya milk quickly and efficiently, [7][8] they established small kiosks in accessible areas at shopping malls, hospitals, schools and MRT stations.[7] Subsequently, additional stalls were opened.[9][10] [11] WhToday, Mr Bean has more than 50 local outlets and 5 overseas outlets in Japan, the Philippines, China. [12]

Branding

The company’s name, Mr Bean, originated when both founders wanted to differentiate their stall from their competitors. As the founders were selling soya bean drinks and both of them were men, they decided to call their company Mr Bean.[13] When Mr Bean was launched in 1995, their original logo had an ‘oriental’ look.[14]

Products

As of 2008, Mr Bean offered at least 28 products.[15] Its soya drinks range from plain soya milk to variations of soya milk that include chendol soya milk, fruity soya milk and icy mocha soya milk.[16] Mr Bean also produces a wide range of products that use soya beans, such as various flavours of soya milk, biscuits, pancakes and ice cream.[16] The company also diversified to sell Mr Bean merchandise that appealed to the younger consumers. Some of their merchandise includes towels, plush toys, bookmarks and bags.[14][17] Mr Bean sought to continually improve the quality of their products and invent new products. To do that, they invested in R&D to brainstorm and develop new product ideas, and also organised sample-testing sessions.[14][18]

Awards

Mr Bean has achieved the following awards over the years:

Year Award Awarded By
2014 Asia Corporate Excellence and Sustainability (ACES) MORS Group[19]
2014 Entrepreneur of the Year-Mr Kang Puay Seng MORS Group[19]
2014 2014 Top Brands – Generation X[20] Influential Brands
2013 2013 Gen Y[21] Influential Brands
2008 Taiwan & Overseas Entrepreneurs, Entrepreneur of the Year – Mr Kang Puay Seng China Youth Career

Development Association[22]
2008 Winner – Singapore Prestige Brand Award Most Popular Brand[23] Association of SMEs and

Lianhe Zaobao[24]
2008 Overall Winner – Singapore Prestige Brand Award Established Brands Association of SMEs and

Lianhe Zaobao[24]
2008 Winner – Singapore Prestige Brand Award Established Brands Association of SMEs and

Lianhe Zaobao[24]
2007 Winner – Singapore Prestige Brand Award Established Brands Association of SMEs and

Lianhe Zaobao[24]
2007 Winner – Singapore Prestige Brand Award Most Popular Brand Association of SMEs and

Lianhe Zaobao[24]
2007 The Entrepreneur of the Year (Social Contribution)[9] Association of SMEs and

Rotary International[24]
2007 Excellence in Social Contribution Association of SMEs and

Rotary International[24]
2007 Professional Enterprises Award Asian Management

Association[19]
2007 Significance in Corporate Culture Asian Management

Association[19]
2006 Winner - Singapore Promising Brand Award Established Brands[11] Association of SMEs and

Lianhe Zaobao[10]
2006 Winner – Singapore Promising Brand Award Most Popular Brand[11] Association of SMEs and

Lianhe Zaobao[10]
2006 Winner – My Favourite Consumer Brand Award Singapore Food

Manufacturers Association and Shi Min Daily News[10]

Outlets

Singapore

As of March 2013, Mr Bean has total of 63 listed outlets in the island of Singapore, some outlets located on Singapore MRT stations.[25][26]

Japan

In January, 2010, in a partnership with Tokyu Gourmet Front, Super Bean International opened a Mr Bean outlet in Shibuya, Japan, at the Shibuya Train Station.[27][28][29][30]

Coming soon

In March, 2012, the Mr Bean group announced that it will open 12 stores across the region by the end of the year to add to its five outlets in Tokyo, Seoul, Malaysia and Shanghai.[31][32]

With the regional expansion underway, Mr Bean hopes to double the number of overseas stores to 34 by 2013 and eventually expand to other markets such as the United States.[33]

References

  1. ↑ , March 27, 2012, "Bean of an idea that sprouted", Retrieved April 6, 2012
  2. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  3. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  4. ↑ , Asia One Singapore, November 17, 2008, "Mr Bean's little pleasures", Retrieved April 6, 2012
  5. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  6. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  7. ↑ 7.0 7.1 Mr Bean Singapore
  8. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  9. ↑ 9.0 9.1 Lua error in package.lua at line 80: module 'strict' not found.
  10. ↑ 10.0 10.1 10.2 10.3 Lua error in package.lua at line 80: module 'strict' not found.
  11. ↑ 11.0 11.1 11.2 Lua error in package.lua at line 80: module 'strict' not found.
  12. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  13. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  14. ↑ 14.0 14.1 14.2 Lua error in package.lua at line 80: module 'strict' not found.
  15. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  16. ↑ 16.0 16.1 Lua error in package.lua at line 80: module 'strict' not found.
  17. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  18. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  19. ↑ 19.0 19.1 19.2 19.3 Lua error in package.lua at line 80: module 'strict' not found.
  20. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  21. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  22. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  23. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  24. ↑ 24.0 24.1 24.2 24.3 24.4 24.5 24.6 Lua error in package.lua at line 80: module 'strict' not found.
  25. ↑ Mr Bean Soya Beancurd
  26. ↑ , "MR BEAN", Retrieved April 6, 2012
  27. ↑ , October 12, 2010, "Mr Bean Soya Bean – Shibuya Station, Tokyo, Japan", Retrieved April 6, 2012
  28. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  29. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  30. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  31. ↑ , Melissa Tan, March 28, 2012, "Mr Bean to open more stores overseas", Retrieved April 6, 2012
  32. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  33. ↑ Mr Bean goes beyond local shores

External links

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