News360
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Developer(s) | News360 Ltd. |
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Initial release | 2010 |
Operating system | iOS, Android, Windows 8, Windows Phone |
Platform | iPad, iPhone, iPod Touch Android devices, Windows 8, Windows Phone |
Type | News Aggregator, Personalization |
Website | news360.com |
News360 is a personalized news aggregation app for smartphones, tablets and the web. It attempts to learn a user's interests by analyzing his behavior and activity on social media and using semantic analysis and natural language processing to create an Interest Graph and construct a unique feed of relevant content for each user.[1] The app has an audience of more than 4M[2] users and is located in San Francisco, CA, with offices in Vancouver, BC and Moscow, Russia.[3]
Initially released for iPhone in late 2010, News360 is now available for all major mobile platforms, with versions for the iPad,[4] iPhone,[5] Android,[6] Windows 8,[7] Windows Phone[8] and the web.[9]
History
News360 was founded in July, 2010. In October 2010, the first News360 Windows Phone 7 app was released. In November 2010, the first News360 iPhone app was released,[10] followed by an iPad version in March 2011.[4] In May, 2011 the company released News360 for Android tablets,[11] and in July - for Android phones.[12] News360 2.0 was released in November, 2011,[13] adding an ability to create custom feeds. The next version, News360 3.0, was launched in July, 2012,[14] introducing the News360 personalization engine and the "Home" feed, which merges all of the user's interests, custom feeds and sources into a single feed that uses behavioral analysis to get better at selecting the most relevant content the more the user uses the app. The release was generally well-received, with a New York Times reviewer saying "For a great news experience, the free app News360 has to be one of the better news-aggregating [apps] I’ve seen on any platform".[15] In September, 2012 News360 announced the Publisher Partnership Program together with 30 brands, including the Chicago Tribune, CNBC, Fox Sports, Business Insider, Gigaom and others.[16]
Technology
News360 uses a semantic analysis engine, developed in-house by the company, to analyze content aggregated from over 100,000 sources around the web. After performing named-entity recognition, classification, and cluster analysis, News360 uses a complex formula to rank stories, taking in the influence of the source, author, text quality and complexity, size and velocity of the story cluster and many other metrics.[17] The system then takes the clustered and ranked set of stories and identifies a personalized selection for each user, based on their interest graph.[18] The Interest Graph is initially constructed by collecting, with permission, user data from Facebook, Twitter, Google+, Google Reader or Evernote.[18] As the user uses News360, additional data is collected from their behavior - as they read stories and give feedback, the interest graph becomes more and more accurate and attuned to their real interests, making the personalization more effective.[6]
See also
References
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Further reading
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External links
- news360.com, Official website
- News360 on TwitterLua error in Module:WikidataCheck at line 28: attempt to index field 'wikibase' (a nil value).
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