Reliance Digital

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Reliance Digital
रिलायंस डिजिटल
Industry Retail
Founded 2007[1]
Headquarters Mumbai, Maharashtra
Number of locations
 1500 retail stores (as of May 2016)
Area served
 India
Key people
 Mukesh Ambani (Chairman and MD), Brian Bade (CEO)
Products Consumer Durables and Information Technology
Revenue Increase ₹610 million (US$9.1 million)[2]
Slogan We bring Technology to Life for You
Website www.reliancedigital.in

Reliance Digital (Hindi:रिलायंस डिजिटल) Reliance Digital is a consumer durables and information technology concept from Reliance Retail. It is a subsidiary of Reliance Retail, which is a wholly owned subsidiary of Reliance Industries.[3][4]

Reliance Digital is a consumer electronics company in India. The first Reliance Digital Store was opened on 24 April 2007 in Delhi.[5] Currently there are around 1500 Reliance Digital Stores in around 400 cities in India. The stores are spread across the states of Maharashtra (Mumbai, Pune), Gujarat (Ahmedabad), Delhi NCR, Karnataka (Bangalore, Mangalore, Mysore, Hubli), Tamil Nadu (Chennai, Madurai, Salem, Coimbatore) and Telangana (Hyderabad). Reliance Digital Stores are bigger in size than the other two formats Digital Xpress & Mini stores. The company plans to ramp up its current store count of 1200 stores to 2500 by the end of 2015.[6][7]

Digital Xpress

Recently, they also launched a of premium stores called as Digital Xpress, where customers can test devices in their designated solution docks - environments created for custom experience.[8][9] The Xpress stores house lifestyle products like smartphones, Ultrabooks, speakers, Cameras, Tablets,Laptops and smart TVs among others. The stores offer buyers an opportunity to learn to do extra stuff with their gadgets such as setting up IP cameras at one’s house to help monitor using a mobile device, or set up wireless backup solution and then access data using a mobile app.[10]

Digital Xpress Mini

Digital Xpress Mini Stores are relatively smaller in size than Reliance Digital & Digital Xpress Stores. These stores are about 250 square feet and mainly sell the company's telecom services, smartphones, tablets and also accessories of other brands. They are planning to open around 2,000 stores at the end of the fiscal year 2014-15.[11]

Reliance ResQ

resQ is the service arm of Reliance Digital / Digital Xpress and Digital Xpress mini stores, which caters to customers for after sales service. resQ is India’s first Multi product, Multi brand, Multi-location service facility which offers service from 10am to 10pm, 365 days a year. The resQ Care Plans offer scheduled preventive maintenance visits and Standby units in special cases.[12]

iStore

Reliance Digital also operates a chain of Apple resellers in India under the name iStore.[13] There are about 19 such stores in India currently.[14]

Reconnect

Reliance Digital launched its private label of products branded "RECONNECT" in October, 2011. Reconnect product range covers over 200 products, from the latest large-screen LED TVs, Star-rated Reconnect’ product range covers over 200 products, from the latest large-screen LED TVs, Star-rated Air conditioners, Washing Machines, Smartphones, Tablets to household appliances & personal care products. The entire range comes with a 2-year warranty.[15]


LYF

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Main article: LYF
Reliance Digital also carries the LYF brand of 4G smartphones. These phones were launched in January 2016. So far, five phones have been launched - Earth 1, Water 1, Water 2, Wind 6 and Flame 1.[16]

Awards & Recognitions

Reliance Digital, the consumer electronics & durables arm of Reliance Retail has been recognised as ‘Best Indian Retailer – CDIT & Telecommunications’ at the Franchise India “Indian Retail Show 2014” held in Gurgaon.[17]

References

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External links


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