Republic Biscuit Corporation

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Republic Biscuit Corporation
Snack company
Industry Snacks and biscuits
Predecessor England Biscuit Factory (1963-1973)
Founded 1963; 62 years ago (1963)
Founder Jacinto Ng
Headquarters 57 General Luis Street, Bo. Capri, Novaliches, Quezon City, Philippines
Area served
Philippines
Subsidiaries Republic Biscuit Corporation
Suncrest Foods Incorporated
SPI Corporation
Multirich Food Corporation
Pinnacle Foods Incorporated
JBC Food Corporation
Website www.rebisco.com.ph

Republic Biscuit Corporation (d/b/a Rebisco) is a Filipino snack company based in Quezon City, Philippines. It was founded in 1963 by Filipino-chinese tycoon Jacinto Ng, currently the top taxpayer in the Philippines for 2014.[1] Generations of Filipinos have been enjoying Rebisco’s basic portfolio of biscuits and now its wide range of snack foods.

Merger

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History

Rebisco was founded in 1963 as England Biscuit Factory, producing biscuits from a tiny, rented second-hand factory in San Juan, with only US$5,000 in start-up (approximately 15,000 to ₱20,000). The company eventually moved out of its San Juan site to a new factory in Novaliches, Quezon City.

In 1972, England Biscuit Factory was renamed Republic Biscuit Corporation and adopted a new image. Through the years, the Rebisco put up several companies to dominate other segments of the market: JBC Food Corporation in 1989; Suncrest Foods Incorporated in 1995; Multirich Corporation in 1999; and Pinnacle Foods Incorporated in 2000. In 2003, Rebisco acquired Storck Products, Incorporated and renamed as SPI Corporation.

Brands

File:DooweeWraper3.JPG
Doowee Donut from Suncrest Foods Inc.

Subsidiaries

  • Republic Biscuit Corporation
  • Suncrest Foods Incorporated
  • SPI Corporation
  • Multirich Food Corporation
  • Pinnacle Foods Incorporated

Other developments

In February 2011, Y&R Philippines won the branding work for Rebisco. Y&R was tasked to create a new global brand for Rebisco. It will include the creation of a new logo and packaging unified mark to strongly identify the vast array of products.[2]

References

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External links

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 This article incorporates text available under the CC BY-SA 1.0 license.

  1. Lua error in package.lua at line 80: module 'strict' not found.
  2. Y&R Philippines wins Rebisco global branding work