Richard S. Tedlow
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Richard S. Tedlow is the MBA Class of 1949 Professor of Business Administration at Harvard Business School, where he is a specialist in the history of business.[1]
Bibliography
- Keeping the Corporate Image: Public Relations and Business, 1900-1950 (1979)
- New and Improved: The Story of Mass Marketing in America (1996)[2]
- Giants of Enterprise (2001)
- The Watson Dynasty: The Fiery Reign and Troubled Legacy of IBM's Founding Father and Son (2003)[3]
- Andy Grove: The Life and Times of an American (2007)[4][5][6]
- Denial: Why Business Leaders Fail to Look Facts in the Face---And What to Do about It (2010)[7][8]
References
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