SendGrid
| File:SendGrid 2015 logo.png | |
| Private | |
| Industry | Technology |
| Founded | 2009 |
| Founder | Isaac Saladana, Jose Lopez, Tim Jenkins |
| Headquarters | Boulder, Colorado, United States |
|
Key people
|
Sameer Dholakia (CEO)[1] |
| Website | sendgrid |
SendGrid is a Boulder, Colorado-based transactional email delivery and management service.[2][3][4][5][6][7] The company was founded by Isaac Saldana, Jose Lopez, and Tim Jenkins in 2009, and incubated through the TechStars accelerator program.[8][9][10][11] As of 2013, SendGrid has raised over $27 million and has offices in Boulder, Denver, Orange, California, and London, and operations in New York City and San Francisco.[7][11][12][13][14][15][16]
Contents
General
SendGrid provides a cloud-based email delivery service that assists businesses with email delivery.[6][8][17][18] The service manages various types of email including shipping notifications, friend requests, sign-up confirmations, and email newsletters. It also handles internet service provider (ISP) monitoring, domain keys, sender policy framework (SPF), and feedback loops.[12][19][20][21] Additionally, the company provides link tracking, open rate reporting.[19] It also allows companies to track email opens, unsubscribes, bounces, and spam reports.[6][19][22] Beginning in 2012, the company integrated SMS, voice, and push notification abilities to its service through a partnership with Twilio.[14]
SendGrid offers a freemium version and a Lite Plan (pay-as-you-go), as well as three expanded levels of service: Essentials, Pro, and Premier.[6][23][24]
SendGrid’s clients include Uber, Twilio, Foursquare, Pandora, and Airbnb.[12][18][21][25]
Controversy
The controversial firing of Adria Richards in March 2013 and the surrounding circumstances became known as Donglegate.
Funding
After founding SendGrid in Riverside, CA in July 2009, Saldana, Lopez, and Jenkins enrolled the startup in the TechStars accelerator program and moved the company to Boulder, CO.[8][10][26][27][28] By December 2009, the company announced it had raised $750,000 in a funding round led by Highway 12 Ventures.[19] Other participating investors included SoftTech VC, FF Angel, and TechStars founder David Cohen.[19]
In April 2010, the email software-as-a-service (SaaS) company received $5 million in Series A round funding from Foundry Group, SoftTech VC, and Highway 12 Ventures, as well as individual investors including David Cohen, Scott Petry, Dave McClure, and Matt Mullenweg.[22][29] Ryan McIntyre, the co-founder of Foundry, joined SendGrid’s board of directors at this time as well.[22]
In January 2012, SendGrid raised $21 million in Series B funding.[11][14][25][30][31][32][33] The funding round – led by Bessemer Venture Partners and previous investors Highway 12 Ventures, Foundry Group, 500 Startups, and TechStars – occurred concurrently with a new partnership between SendGrid and Microsoft’s Windows Azure platform.[9][14][21][25][33]
Growth and development
Former Oracle executive Jim Franklin joined SendGrid as the CEO in March 2011.[2][34]
The company announced in May 2011 that it had sent out over 9 billion emails for more than 23,000 companies since its founding.[24] In the same month, SendGrid announced a partnership with web host service Rackspace Hosting that allows Rackspace users to launch email campaigns using SendGrid’s software.[6][21][23]
By January 2012, the service reported that it was sending out 2.6 billion personalized emails per month.[11][30][32] By March, the company was experiencing 10% monthly growth.[21]
SendGrid announced in June 2012 that it was working with 60,000 businesses and had sent out a total of 45 billion emails since its start in 2009.[11]
On July 25, 2012, the company reported it had partnered with Platform-as-a-service (PaaS) companies CloudBees, Heroku, and Engine Yard.[14] The company opened its Denver office the following October.[8][13][16]
In December 2012, SendGrid teamed up with Twilio to incorporate SMS and push notification services to its platform.[14][35] The company announced integrations with Parse, Windows Azure, and StackMob the same month.[36] In April 2013, SendGrid announced it had sent over 100 billion emails.[37] That June, the company released its new email marketing service.[38][39][40] The service allows marketing professionals and non-technical users to create emails using various newsletter templates and features a drag-and-drop template to fill in content.[39][40]
Awards and recognition
AlwaysOn announced its OnDemand Ones to Watch 2011 in March 2011, and featured SendGrid among the 16-company list.[27]
In June 2012, SendGrid was a winner in the Red Herring Top 100 North America and made the Colorado Companies to Watch 2012 list.[41][42] CEO Jim Franklin won the Colorado Technology Association’s Technology Community Connector of the year award in October 2012.[43] The company made The Denver Post’s Top 10 Places to Work, Small Employers list in 2013.[44]
References
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