She's the First

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She's the First
Founded November 1, 2009 (2009-11-01)
Founder Tammy Tibbetts
Focus Girls' education; Leadership development of students
Location
Key people
 Tammy Tibbetts, Founder/President
Christen Brandt, Co-Founder/Director of International Operations
Slogan Education gives every girl a chance to be the first
Website Official website

She's the First is a non-profit organization based New York City, New York that sponsors girls’ education in low-income countries, through creative and innovative means — particularly leveraging the leadership of students in the US and social media. By the end of 2015, She’s the First will have sponsored more than 575 girls across eleven countries while supporting the efforts of 176 independent campus chapters.[1]

Mission

She’s the First is a not-for-profit that sponsors girls’ education in low-income countries, helping them be the first in their families to graduate. In the process, She’s the First fosters leadership and self-awareness in young Americans, by inspiring them to lead creative fundraisers and correspond with sponsored students. Their efforts shape a rising generation of well-educated global leaders, future philanthropists, and cross-cultural communicators.[2]

History

She's the First launched November 1, 2009 as a YouTube video featuring the singer JoJo. The video received a very good response, and this inspired co-founders Tammy Tibbetts and Christen Brandt to create a bigger effort of outreach, with the hope of creating more tangible results of change.[3] In July 2011, She’s the First became an official 501(c)(3) organization and ran entirely on volunteer efforts up until May 2012, when founder Tammy Tibbetts was hired as its first employee.[4]

Campus chapters

She's the First has established college and high school chapters across the United States and several other countries recognized officially as She’s the First*[Campus] chapters. The organization connects students with the girls and schools in need of sponsorship and provides leadership training.[5] On October 11, 2012, which was the first-ever United Nations’ Day of the Girl, She’s the First*[Campus] presidents convened in New York City for a two-day Leadership Summit.[6]

The first She's the First*{Campus} chapter was founded at Syracuse University, followed soon after by the University of Notre Dame and Hofstra University. To date, 176 independent campus chapters have been established in the United States, Canada, Nicaragua, China, and New Zealand. Those interested in creating a chapter at their school can apply through the She's the First website.[4]

International Partner Programs

She's the First hosts an online directory of NGOs with sponsorship programs which they have vetted and stay in year-round contact with to track the girls' progress. They connect donors with these programs to arrange the sponsorship.[7]

The organization's educational philosophy is: "Students need more than textbooks to do well; they need the support programs that will help them to focus in class and teach them the skills they need to translate their learnings outside of the classroom. We achieve this by partnering with local, on-the-ground partners who provide the absolute best in education, including all of the wrap-around programs that we know girls need to find success."[8]

Current Partners

West Africa

  • Child Welfare Society, Sierra Leone
  • Starfish International, The Gambia

East Africa

Asia

Latin America

Recognition

She's the First has been recognized numerous times since its founding through both organization-wide accolades and awards for individual staff and volunteer contributions.

2015

  • Outstanding Philanthropic Organization awarded by the Association of Fundraising Professionals NYC Chapter[9]

2014[10]

2013

  • Organization's Commitment to Action recognized on stage by Chelsea Clinton at the annual CGIU Conference[13]
  • DVF Awards People's Voice Award, presented to Tammy Tibbetts [14]

2012

  • Seventeen Magazine "Pretty Amazing" cover contest winner Lindsay Brown, recognized for her role as President of the She's the First campus chapter at the University of Notre Dame[15]

2010

  • Glamour on its 20th Annual Women of the Year Awards at the Carnegie Hall recognized Tammy Tibbetts as one of Glamour's 20 Young Women Who Are Already Changing the World[16]

New media usage

She's the First operates as a new media campaign and the founder said that digital media is the perfect way to make a cause viral. They continue to garner interest and education through the organization's Tumblr blog, Twitter and Facebook.[17] As of November 2015, She's the First has over 12,000 likes on Facebook and 26,000 followers on Twitter.[18][19]

The organization has gained a lot of attention from blog posts and tweets from the Huffington Post. Creator and editor-in-chief Arianna Huffington profiled She's the First for Women's History Month in March 2011. Huffington also tweeted the story to her 600,000+ followers. The Huffington Post featured on the homepage of their Impact section an essay by Elizabeth David, a young woman sponsored by She's the First in Tanzania. She was featured as the Huffington Post's "Greatest Person of the Day."[20]

Celebrity involvement

In June 2010, She's the First launched their Girls Who Rock benefit concert in New York City[21] with the help of celebrities such as Kat DeLuna, Lenka, Shontelle, DJ Kalkutta,[22][23] and musician-songwriter Gavin DeGraw, She's The First's first celebrity male supporter.[24]

They have launched their fundraising bracelet designed by Asha Patel and modeled by pop singer JoJo.[25][26]

On May 4, 2010, Perez Hilton featured She's the First on his "A Worthwhile Cause" section on his eponymous website. He posted a She's the First promotional video, a quote from it about the organization and a link to the website.[27]

Finances

She's the First uses simple fundraising ideas to add up to larger sums. They have organized fundraisers like bake sales and poker nights. In its first year, She's the First raised $13,500 and sponsored 37 girls in developing countries.[20] The organization gives 100% of a donation to the partner organizations and the programs that donors choose. The nonprofit fundraises separately for overhead and administrative costs.

References

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External links

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