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South East (Fujian) Motor Co., Ltd., trading as Soueast, is a Chinese automobile manufacturer based in Fuzhou, Fujian, and a joint venture between China Motor Corporation (25%), Fujian Motor Industry Group (50%) and Mitsubishi Motors (25%).[2][3][4][5] Its principal activity is the design, development, production and sale of passenger cars and minibuses sold under the Soueast marque.[6] It also manufactures Mitsubishi brand passenger cars for sale in mainland China.[7]
As of early 2011 Soueast had an annual production capacity of around 180,000 units, but this was set to rise to 300,000 with the completion of current construction,[8] which may have been finished by early 2012.[note 1]
History
Soueast was founded in November 1995 as a joint venture between China Motor Corporation and Fujian Motor Industry Group.[9][3] Mitsubishi became a partner in the joint venture in 2006.[3]
In April 2008 Soueast was awarded a contract to supply 5,700 Delica minibuses to the Iranian Mehreghan Co.[10][11] In the same year, Jackie Chan was signed a Mitsubishi brand ambassador for Mainland China markets.[12]
Products
Soueast Motors produces Soueast-branded models including the V3 and V5 sedans, and a range of Mitsubishi models for the Chinese market.
Soueast marque
Soueast produces the following models under the Soueast marque:
- V3 Lingyue sedan (2008)
- V5 Lingzhi sedan (2012)
- V6 Lingshi hatchback (2013)
- C1 Xiwang microvan
- Delica minibus (1996)
- DX7 Bolang SUV (2015)
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A Soueast V3 Lingyue Sport
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A Soueast V6 Lingshi Cross
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Mitsubishi marque
Soueast produces the following models under the Mitsubishi marque:
- Lancer
- Lancer EX
- Lancer Fortis
- Galant
- Zinger
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A Mitsubishi Lancer produced by Soueast
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A Mitsubishi Lancer EX produced by Soueast
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A Mitsubishi Lancer Fortis produced by Soueast
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A Mitsubishi Galant produced by Soueast
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A Mitsubishi Zinger produced by Soueast
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Operations
Soueast has at least one production base in Qingkou city, Minhou County, Fuzhou, Fujian province.[9] This location has probably been expanded three times[8] with the second phase possibly completed c. 2009, as that year saw a 150% increase in units produced.[13] As of early 2011, total yearly production capacity for all sites was forecast to soon reach 300,000 with the completion of the base's third phase.[8] February 2012 production was 37% higher than that of the previous year,[14] which may reflect this additional capacity coming online.
Sales
A total of 96,553 Soueast brand passenger cars were sold in China in 2013, making it the 38th largest-selling car brand in the country in that year (and the 21st largest-selling Chinese brand).[15]
Notes
- ↑ Production capacity figures may consider engines and vehicles as discrete.
References
- ↑ Lua error in package.lua at line 80: module 'strict' not found.
- ↑ Affiliated Companies - China Motor Corporation Yulon Group Official Site
- ↑ 3.0 3.1 3.2 Mitsubishi Motors to invest in South East (Fujian) Motor Co., Ltd. of China Mitsubishi Official Site, April 12, 2006
- ↑ Activities by Region, Asia, 2009 Mitsubishi Official Site
- ↑ Affiliated Companies - South East (Fujian) Motor Co., Ltd. Yulon Group Official Site
- ↑ Soueast Motor wins Iranian export deal chinadaily.com.cn, 2008-01-04]
- ↑ Lagging far behind, Mitsubishi looks to new joint partnership chinadaily.com.cn, 2010-11-15
- ↑ 8.0 8.1 8.2 Lua error in package.lua at line 80: module 'strict' not found.
- ↑ 9.0 9.1 About Us - History South East Motor Official Site
- ↑ 1.6 Mitsubishi ASX flying into China soon chinacartimes.com, December 6, 2010
- ↑ Lua error in package.lua at line 80: module 'strict' not found.
- ↑ Business in brief - Mar. 25 people.com.cn, March 25, 2008
- ↑ Lua error in package.lua at line 80: module 'strict' not found.
- ↑ Lua error in package.lua at line 80: module 'strict' not found.
- ↑ Lua error in package.lua at line 80: module 'strict' not found.
External links
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Chinese
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N.B. Only companies and organisations from Mainland China and Hong Kong are included
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