TP-Link
File:TPLINK Logo 2.svg | |
Native name
|
普联技术有限公司 |
---|---|
Private | |
Industry | Networking equipment |
Founded | 1996 |
Founder | Zhào Jiànjūn Zhào Jiāxīng |
Headquarters | Shenzhen, Guangdong, China |
Area served
|
Worldwide |
Products | Hubs, Routers, DSL/Cable Gateways, Switches, Wireless Access Points, Storage and security IP cameras |
Revenue | $1.9 Billion (2013)[1] |
Number of employees
|
21,849 (Dec 2013) |
Website | www |
TP-Link (Chinese: 普联技术, stylized as tp-link), is a Chinese manufacturer of computer networking products based in Shenzhen, Guangdong.
History
TP-Link was founded in 1996 by two brothers, Zhào Jiànjūn (赵建军) and Zhào Jiāxīng (赵佳兴), with a network card they had developed. The company name was based on the concept of "twisted pair link", a kind of electromagnetic cabling, hence the "TP" in the company's name.[2]
TP-Link began its first international expansion in 2005. In 2007, the company moved into its new 100,000 square meters headquarters and facilities at Shenzhen's Hi-Tech Industry Park. TP-LINK USA was established in 2008.[3]
In September 2016, TP-Link unveiled a new logo and slogan, "Reliably Smart"; the new logo is meant to portray the company as being a "lifestyle"-oriented brand as it expands into smart home products.[4][5]
Product ranges
TP-Link products include wireless routers, mobile phones, ADSL, range extenders, routers, switches, IP cameras, powerline adapters, print servers, media converters, wireless adapters and power banks. TP-Link also manufactured the OnHub router for Google.[4]
TP-Link sells through multiple sales channels globally, including traditional retailers, online retailers, wholesale distributors, direct market resellers ("DMRs"), value-added resellers ("VARs") and broadband service providers. Its main competition includes companies such as Netgear, Buffalo, Belkin, Linksys, D-Link and Asus.
Manufacturing
TP-Link is one of the few major wireless networking companies to manufacture its products in-house as opposed to outsourcing to original design manufacturers (ODMs). The company says this control over components and the supply chain is a key competitive differentiator.[6]
References
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External links
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- Pages with reference errors
- EngvarB from August 2016
- Articles with invalid date parameter in template
- Use dmy dates from August 2016
- Pages with broken file links
- Official website not in Wikidata
- 1996 establishments in China
- Amazon Alexa skills
- Chinese brands
- Companies established in 1996
- Manufacturing companies based in Shenzhen
- Networking companies
- Networking hardware
- Networking hardware companies
- Privately held companies of China
- Routers (computing)
- Telecommunication equipment companies of China
- Wireless networking