Universal Creative

Universal Creative is the research and development group responsible for designing rides and attractions for Universal Parks & Resorts theme parks. It is Universal's equivalent of Walt Disney Imagineering. From 1968 until 1997, Universal Creative was known as MCA Planning and Development. In 1997, when Universal parent MCA was sold to Seagram and dropped the MCA name, the company was renamed Universal Creative.

Productions

Ride films

• The Funtastic World of Hanna-Barbera (1990) (co-produced with Hanna-Barbera Productions, Rhythm and Hues, Sullivan Bluth Studios, Landmark Entertainment, Totally Fun Company and Ride Trade)
• Alfred Hitchcock: The Art of Making Movies (1990) (co-produced with Totally Fun Company)
• Back to the Future: The Ride (1991, 1993, 2001) (co-produced with Amblin Entertainment, Totally Fun Company and Birkshire Ridefilm)
• Terminator 2: 3-D Battle Across Time (1996, 1999, 2001) (co-produced with Landmark Entertainment and Digital Domain)
• The Amazing Adventures of Spider-Man (1999, 2004) (co-produced with Marvel Entertainment and Kleiser-Walczak)
• Jimmy Neutron's Nicktoon Blast (2003) (co-produced with Nick Digital and Ride Trade)
• Shrek 4-D (2003, 2010) (co-produced with Dreamworks Animation SKG)
• The Simpsons Ride (2008) (co-produced with 20th Century Fox Television, Gracie Films, Reel FX Creative Studios and Blur Studio)
• Harry Potter and the Forbidden Journey (2010, 2014) (co-produced with Warner Bros. Recreation Group)
• Despicable Me: Minion Mayhem (2012, 2014) (co-produced with Illumination Entertainment and Ride Trade)

Special effects rides

• Studio Tour (Flash Flood, Rockslide, Avalanche, Battle of Galactica, Parting of the Red Sea, Jaws, King Kong Encounter, Runaway Train, Collapsing Bridge, Earthquake, The Mummy's Tomb, The Fast and the Furious: Extreme Close-Up, Skull Island Sea, Stunt Show, Whoville, Psycho and King Kong: 360 3-D tour scenes) (1968–2010) (co-produced with Totally Fun Company, Ride & Show Engineering and Weta Digital)
• Kongfrontation (1990) (co-produced with Totally Fun Company)
• Earthquake: The Big One (1990) (co-produced with Ride & Show Engineering and Totally Fun Company)
• Jaws (1990, 2001) (co-produced with Ride & Show Engineering, Landmark Entertainment, Amblin Entertainment and Totally Fun Company)
• Men in Black: Alien Attack (2000) (co-produced with Columbia Pictures, Amblin Entertainment and Landmark Entertainment)
• E.T. Adventure (1990, 1991, 2001) (co-produced with Amblin Entertainment and Sally Corporation)
• Backdraft (1991, 2001)
• Jurassic Park Water Rides (1997, 1999, 2001, 2010) (co-produced with Amblin Entertainment)
• Twister...Ride it Out (1998) (co-produced with Warner Bros. Recreation Group and Amblin Entertainment)
• Disaster!: A Major Motion Picture Ride...Starring You! (2008)
• Transformers: The Ride (2011) (co-produced with Paramount Pictures, Amblin Entertainment and Digital Domain) (Singapore)
• Transformers: The Ride (2013) (co-produced with Paramount Pictures, Amblin Entertainment and Digital Domain) (Orlando, FL)

Shows

• The Land of a Thousand Faces (1975)
• Nickelodeon Studios ("Game Lab" portion) (1990) (co-produced with Nickelodeon)
• Murder, She Wrote Mystery Theatre (1990) (co-produced with Totally Fun Company)
• Ghostbusters Spooktacular (1990) (co-produced with Columbia Pictures, Totally Fun Company and Landmark Entertainment)
• An American Tail Theatre (1990, 1991) (co-produced with Amblin Entertainment)
• The Wild Wild Wild West Stunt Show (1974, 1991, 2001) (co-produced with Landmark Entertainment)
• Animal Actors (1990, 1993)
• A Day in the Park with Barney (1995)
• Universal's Horror Make-Up Show (1990)
• Fear Factor Live (2005)
• Universal 360: A Cinesphere Spectacular (2006)
• Creature from the Black Lagoon: The Musical (2009) (co-produced with Broadway Attractions)
• Special Effects Stage (2010)
• Universal's Cinematic Spectacular: 100 Years of Movie Memories (2012)
• Fort Freenze (1999) PortAventura
• FiestAventura (1999) PortAventura

Roller coasters

• Dueling Dragons (1999)
• Incredible Hulk Coaster (1999) (co-produced with Marvel Entertainment)
• Woody Woodpecker's Nuthouse Coaster (1999)
• The Flying Unicorn (2000)
• Revenge of the Mummy (2004, 2010) (co-production with Alphaville)
• Hollywood Rip Ride Rockit (2009) (ride manufacturer Maurer Sohne)
• Dragon Challenge (2010) (co-produced with Warner Bros. Recreation Group)
• Flight of the Hippogriff (2010) (co-produced with Warner Bros. Recreation Group)
• Hollywood Dream - The Ride (2007) (ride manufacturer Bolliger & Mabillard)
• Space Fantasy - The Ride (2010) (ride manufacturer Mack Rides)

External links

• MCA Planning and Development at the Internet Movie Database
• Universal Creative at the Internet Movie Database