Valmont Group

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Valmont Group is a Swiss manufacturer and marketer of luxury skincare, makeup, fragrance and hair care products.[1] The company was founded in 1985 and has its headquarters in Vaud, Switzerland.

History

Valmont has its roots back to the traditional Swiss medicine, used to formulate anti-aging skincare products.[2] Valmont was initially a clinic for skin regenerating treatments, In 1985 Valmont beauty products were launched as a separate entity to focus on cosmetic cellular findings.[3] Valmont was the first to develop the Triple DNA and use it for hydration, regeneration and cellular reactivation properties.[4][5] Over the next 10 years, the company expanded the range and continued to sell their products majorly in Switzerland. In 1996, Didier Guillon acquired the company and became the sole owner.[6][7][8] Guillon worked on expanding the Swiss brand globally and launched a luxury cosmetic range Elixir des Glaciers.[9][10] As of early 21st century, Valmont sold its products in department stores across the world through a chain of freestanding retail outlets.[11] The company has participated in art projects with several artists and foundations.[12][13]

In 2014, the company entered Saks Fifth Avenue in the United States, which is also its first international account.[14][15]

In 2015, the Valmont Group made the acquisition of the italian niche perfume brand Il Profvmo. [16]Founded by the nose Silvana Casoli in 1997, Il Profvmo became famous for counting among its most pretigious clients Madonna as well as the Pope Jean-Paul II. [17] [18] Il Profvmo makes a difference in the niche perfume field by using highly concentrated ingredients in its fragrance. The brand is also famous for its venetian identity and imagery.

Products

Prime Renewing Pack, the Valmont’s signature product is a cellular anti-stress treatment mask,[19] first sold in 1984.[20] The brand has since expanded beyond the initial anti-aging creme and now has a diverse portfolio of cosmetic products, including mask, serum and hydrating fluid to treat hydration, anti-aging, energy and radiance skin problems.[21][22]

References

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External links