Wer-kennt-wen

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Wer-kennt-wen
Type Subsidiary
Headquarters Cologne, Germany
Area served Germany, Switzerland, Austria
Owner RTL interactive (RTL Group
Employees about 80
Slogan(s) Auch du kennst wen bei wer-kennt-wen ("You also know someone on wer-kennt-wen")
Website www.wer-kennt-wen.de
Alexa rank Negative increase 8,319 (April 2014)[1]
Type of site Social network service
Registration Required (with the real name)
Users 9.4 million (November 2011)[2]
Available in German
Launched October 2006
Current status Inactive since 2 June 2014

Wer-kennt-wen (English: Who-knows-whom) was a popular German social networking site. It had been compared to Myspace by TechCrunch.[3] According to Alexa Internet in July 2011, wer-kennt-wen had a world-wide traffic rank of 959[1] and was one of the most successful websites in Germany.[4] The site allowed users to write blogs, chat with friends and write in their guestbook.

History

The site was started in 2006 at the University of Koblenz and Landau. The site is now owned by the RTL Group media conglomerate.[3] The RTL Group decided to withdraw the site's services by the beginning of June 2014.

Users

wer-kennt-wen did not have a specific target group, but was open to everybody older than 14 years. Company statistics from 2011 reported 9.4 million[2] registered users, of which 41.7% were male and 58.3% female, with 36.7% of all users over 40 years of age.[5] Users were able to connect with everybody they know (colleagues, friends, neighbors, classmates etc.).

Features

  • profiles with photo, hobbies, interests, home town, contact etc.
  • the acquaintances are shown in a map of Germany, Switzerland and Austria.
  • search of people, schools, clubs/associations and groups
  • status updates "Was machst Du gerade?" (What are you doing right now?)
  • "Neues": stream of status updates, groups and photos of other users
  • guestbook
  • blog
  • calendar and events
  • groups
  • photo albums and tagging
  • chat
  • inviting new people via email or Transaction authentication number
  • reporting users or links to the customer care team of wer-kennt-wen
  • ignoring users
  • "Klassenfinder" (class finder): adding schools to the profile, classified by year
  • "Vereinsheim" (club house): clubs and associations
  • "Meine Seite für andere": preview of the own profile
  • AusKenner: users help users
  • mobile website: wkw-Mobilportal (mobil.wer-kennt-wen.de)
  • iPhone App
  • Android App

Awards

OnlineStar 2008 - category "Social Communities"

References

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External links


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