Wildcraft
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| 220px | |
| Private Ltd | |
| Industry | Retail |
| Founded | 1998 |
| Headquarters | Bangalore |
|
Key people
|
Vinay Bansal (CFO) |
| Products | Outdoor clothing and equipment |
| Slogan | Come alive |
| Website | www |
Wildcraft is an Indian outdoor product company based in Bengaluru. The company's products are sold in over 130 exclusive stores and 2,500 multi-branded stores in India.[1] The cofounders of the company are Dinesh Kaigonahalli, Siddharth Sood & Gaurav Dublish.
Contents
Products
Wildcraft's first product in the early 1990s was a dome tent not for sale. The company shifted into manufacturing backpacks and expanded into sleeping bags and outdoors clothing.[2] In 2014 it announced it would expand its range of clothing and footwear,[1] hiring an additional 1,000 employees in one of its three factories.[3]
Retail
The company's products are sold in 130+ exclusive stores and 2,500 multi-branded stores in India,[1] with plans to open an additional 40-50 stores each year.[4] In December 2014 the company announced they would explore the middle and south east Asian markets.[3]
Finances
Early on, Wildcraft suffered a lack of planning, and in 2003 the company made losses.[2] Under new management it began a strategy of expansion and achieved revenues of Rs 1 crore in 2007.[3] According to director Gaurav Dublish, the company grew at a compound annual growth rate of 85% from 2007 to 2010.[2] In September 2013, Sequoia Capital, a California-based private equity firm, invested[5] Rs 70 crore in the company, giving it an enterprise valuation of about US$50 million.[4] Revenues reached Rs 100 crore in fiscal year 2013-2014[4] and Rs 250 crore one year later. Wildcraft plans to achieve revenues of Rs 2,000 crore by 2020.[3]
References
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