Yamaha Corporation

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"Yamaha" redirects here. For other uses, see Yamaha (disambiguation).

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Yamaha Corporation
Native name
 ヤマハ株式会社
Yamaha Kabushiki-gaisha
Public (K.K.)
Traded as TYO: 7951
Founded 12 October 1887; 137 years ago (1887-10-12)
Headquarters 10-1, Nakazawacho, Naka-ku, Hamamatsu, Shizuoka, Japan
Area served
 Worldwide
Key people
 Takuya Nakata, President & Representative Executive Officer
Products Musical instruments, audio equipment, electronics
Revenue Increase ¥408.2 billion (2017)[1]
Increase ¥44.3 billion (2017)[verification needed][1]
Increase ¥46.7 billion (2017)[verification needed][1]
Number of employees
 28,112 (including temporary employees) (2017)[1]
Subsidiaries
List
Website yamaha.com

Yamaha Corporation (ヤマハ株式会社 Yamaha Kabushiki Gaisha?, /ˈjæməˌhɑː/; Japanese pronunciation: [jamaha]) is a Japanese multinational corporation and conglomerate with a very wide range of products and services. It is one of the constituents of Nikkei 225 and is the world's largest piano manufacturing company. The former motorcycle division was established in 1955 as Yamaha Motor Co., Ltd., which started as an affiliated company but later became independent, although Yamaha Corporation is still a major shareholder.

History

File:Torakusu-yamaha.jpg
Torakusu Yamaha, founder of Yamaha Corporation.

Nippon Gakki Co. Ltd. (currently Yamaha Corporation) was established in 1887 as a piano and reed organ manufacturer by Torakusu Yamaha in Hamamatsu, Shizuoka prefecture and was incorporated on October 12, 1897. The company's origins as a musical instrument manufacturer are still reflected today in the group's logo—a trio of interlocking tuning forks.[2][3]

After World War II, company president Genichi Kawakami repurposed the remains of the company's war-time production machinery and the company's expertise in metallurgical technologies to the manufacture of motorcycles. The YA-1 (AKA Akatombo, the "Red Dragonfly"), of which 125 were built in the first year of production (1954), was named in honour of the founder. It was a 125cc, single cylinder, two-stroke, street bike patterned after the German DKW RT125 (which the British munitions firm, BSA, had also copied in the post-war era and manufactured as the Bantam and Harley-Davidson as the Hummer). In 1955,[4] the success of the YA-1 resulted in the founding of Yamaha Motor Co., Ltd., splitting the motorcycle division from the company. Also, in 1954 the Yamaha Music School was founded.[3]

Yamaha has grown to become the world's largest manufacturer of musical instruments (including pianos, "silent" pianos, drums, guitars, brass instruments, woodwinds, violins, violas, celli, and vibraphones), as well as a leading manufacturer of semiconductors, audio/visual, computer related products, sporting goods, home appliances, specialty metals and industrial robots.[5] Yamaha released the Yamaha CS-80 in 1977.

Yamaha made the first commercially successful digital synthesizer, the Yamaha DX7, in 1983.

In 1988, Yamaha shipped the world's first CD recorder.[6] Yamaha purchased Sequential Circuits in 1988.[7] It bought a majority stake (51%) of competitor Korg in 1987, which was bought out by Korg in 1993.[8]

File:Yamaha Ginza.jpg
Yamaha Ginza Building in Tokyo, the largest musical instrument store in Japan, in 2010. The complex including shopping area, concert hall and music studio

In the late 1990s, Yamaha released a series of portable battery operated keyboards under the PSS and the PSR range of keyboards. The Yamaha PSS-14 and PSS-15 keyboards were upgrades to the Yamaha PSS-7 and were notable for their short demo songs, short selectable phrases, funny sound effects and distortion and crackly sounds progressing on many volume levels when battery power is low.[9]

In 2002, Yamaha closed down its archery product business that was started in 1959. Six archers in five different Olympic Games won gold medals using their products.[10]

In January 2005, it acquired German audio software manufacturer Steinberg from Pinnacle Systems. In July, 2007, Yamaha bought out the minority shareholding of the Kemble family in Yamaha-Kemble Music (UK) Ltd, Yamaha's UK import and musical instrument and professional audio equipment sales arm, the company being renamed Yamaha Music U.K. Ltd in autumn 2007.[11] Kemble & Co. Ltd, the UK piano sales & manufacturing arm was unaffected.[12]

On December 20, 2007, Yamaha made an agreement with the Austrian Bank BAWAG P.S.K. Group BAWAG to purchase all the shares of Bösendorfer,[13] intended to take place in early 2008. Yamaha intends to continue manufacturing at the Bösendorfer facilities in Austria.[14] The acquisition of Bösendorfer was announced after the NAMM Show in Los Angeles, on January 28, 2008. As of February 1, 2008, Bösendorfer Klavierfabrik GmbH operates as a subsidiary of Yamaha Corp.[15]

Yamaha Corporation is also widely known for their music teaching programme that began in the 1950s. Yamaha electronics have proven to be successful, popular and respected products. For example, the Yamaha YPG-625 was awarded "Keyboard of the Year" and "Product of the Year" in 2007 from The Music and Sound Retailer magazine.[16] Other noteworthy Yamaha electronics include the SHS-10 Keytar, a consumer-priced keytar which offered MIDI output features normally found on much more expensive keyboards.

Other companies in the Yamaha Corporation group include:

  • Bösendorfer Klavierfabrik GmbH, Vienna, Austria.
  • Yamaha Fine Technologies Co., Ltd.
  • Yamaha Music Communications Co., Ltd.
  • Yamaha Pro Audio

Corporate mission

Kandō (感動?) is a Japanese word used by Yamaha Corporation to describe their corporate mission. Kandō in translation describes the sensation of profound excitement and gratification derived from experiencing supreme quality and performance.[17] Some reasonable English synonyms are "emotionally touching" or "emotionally moving".

Yamaha Music Foundation

The Yamaha Music Foundation is an organization established in 1966 by the authority of the Japanese Ministry of Education for the purpose of promoting music education and music popularization. It continued a program of music classes begun by Yamaha Corporation in 1954.[18]

Products

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Main article: List of Yamaha Corporation products

Yamaha expanded into many diverse businesses and product groups. The first venture into each major category is listed below.[19]

  • 1897 Keyboard instruments (reed organ, pianos in 1900)
  • 1903 Furniture
  • 1914 Harmonicas
  • 1922 Audio equipment (crank phonograph first)
  • 1942 Guitars
  • 1955 Motorcycles – made by Yamaha Motor Company, which started as an affiliated company of Nippon Gakki (Yamaha Corporation's name at the time) but is a separate company today; therefore, products of Yamaha Corporation formerly also included motorcycles
  • 1959 Sporting goods (starting with archery)
  • 1959 Music schools
  • 1961 Metal alloys
  • 1965 Band instruments (trumpet first)
  • 1967 Drums
  • 1971 Semiconductors
  • 2001 Yamaha Entertainment Group (record company)
  • Yamaha C7 Concert Grand Piano at Audio Mix House, Studio A (crop).jpg

    Yamaha Grand Piano

  • Yamaha Keyboard

  • Yamaha Club Custom Drumset Swirl Black - front.jpg

    Yamaha Drumset

  • Yamaha YAS-280 20190713a.jpg

    Yamaha Saxophone

  • Yamaha guitars, NAMM 2011.jpg

    Yamaha Guitars

  • Yamaha THR5A Acoustic Guitar Amp.jpg

    Yamaha Acoustic Guitar Amp

  • Mikser cyfrowy DM2000V2k firmy Yamaha.jpg

    Yamaha Mixing Console

  • Yamaha hifi, IFA 2018 (P1070120crop).jpg

    Yamaha Hi-Fi

  • Yamaha ymf744b v.jpg

    Yamaha Sound Chip

  • Yamaha RX-V685 20190127a.jpg

    Yamaha AV Receiver

  • NS 1000M.JPG

    Yamaha Speakers

  • DVD Player Yamaha S540.JPG

    Yamaha DVD Player

  • Yamaha YZF R1-silver-grey.Wilt.jpg

    Yamaha YZF-R1

  • Amy Green Racing Her Yamaha FZR (5078596656).jpg

    Yamaha Waverunner

  • YAMAHA FX Nyutro R-TX 2008 Yamaha Communication Plaza.jpg

    Yamaha Snowmobile

  • 2003 yamaha blaster 200cc 2013-09-14 17-31.jpg

    Yamaha ATV Blaster

  • Yamaha Golf Cart (1).jpg

    Yamaha Golf Cart

  • Yamaha outboard motor f350aet.JPG

    Yamaha Outboard Motor

Synthesizers and samplers

Yamaha announced the singing synthesizer Vocaloid for the first time at the German fair Musikmesse on March 5–9, 2003.[20]

Yamaha also began to get involved with the sale and production of Vocaloid applications themselves with Lily being the first; Lily was later sold via Internet Co., Ltd.'s website. Their involvement continued with the VY series, with VY1 being the first, released in deluxe and standard editions on September 1, 2010.[21] The VY series is a series designed to be a high quality product for professional musicians. The series is also designed with the intention to set a new standard for the Vocaloids for having no face, sex or set voice, but are designed to complete any song.[22] VY1 saw a new approach to how the software handled the database of samples and improved the performance of the Vocaloid 2 engine.

Yamaha announced a version of the Vocaloid 2 software for the iPhone and iPad, which exhibited at the Y2 Autumn 2010 Digital Content Expo in Japan.[23][24] Later, this version of the software was released using the VY1 voice.[25][26] VY2 will also be released for this version of the software.[27]

Factory locations

In Japan, the company maintains three factories for musical instrument manufacture, engine and various vehicle manufacture (motorcycles and marine products), with all factories located in Shizuoka Prefecture.

  • Kakegawa Factory
    • 1480, Ryoke, Kakegawa-shi, Shizuoka
  • Toyooka Factory
    • 203, Matsunokijima, Iwata-shi, Shizuoka
  • Tenryu Factory
    • 283, Aoyacho, Minami-ku Hamamatsu-shi, Shizuoka

Sports teams

See also

References

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External links

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  1. ↑ 1.0 1.1 1.2 1.3 Annual Report 2017
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