Besturn

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Besturn
Division
Industry Automotive
Founded 2006
Headquarters Changchun, China
Products Automobiles
Parent FAW Car Company
Website faw-benteng.com/ (Chinese)

Besturn (Chinese: 一汽奔腾; pinyin: Yīqì Bēnténg) is an automotive marque owned by the Chinese automaker FAW Group.[1]

With products based on older Mazda sedans, Besturn targets upper middle-class Chinese consumers.[2] FAW, Besturn's owner, also manufactures the Chinese market version of the car many Besturn products are based on, the Mazda 6,[3] and Besturn models were initially produced in FAW's Mazda factories.[4]

Models

The Besturn B70 made its debut in 2006.[5] It is based on an older Mazda 6[3] and uses the Ford CD3 platform.[6] The Besturn B50 was released in 2009[6] and is also derived from a Mazda 6.[3] As of 2011, future models include the Mazda 6-derived B90.[3]

A Besturn B50 
A Besturn B70 
A Besturn X80 

Sales

The 134,500 units sold in 2010 constituted a substantial increase over the 70,000 of the prior year.[7] Brand popularity for Besturn may have dipped between 2011-2012.[8]

Relationship with Hongqi

The products of another FAW brand, Hongqi, may be easily confused with Besturn cars. Until 2011 the two brands shared badging,[9] and in 2008, due to flagging sales, Hongqi showrooms were merged those of Besturn.[10] It was thought that giving the Hongqi brand more sales outlets would increase sales.[11]

Export

Besturn cars are also sold in Russia and Iran as of 2014.[12]

References

  1. Besturn B90 Sedan spotted out testing chinacartimes.com, October 27, 2010
  2. Besturn Does China's FAW Car Co. A Good Turn forbes.com. 07.11.08, 5:29 AM ET
  3. 3.0 3.1 3.2 3.3 Besturn B90 to launch this year to be Mazda6 based chinacartimes.com, March 24, 2011
  4. Mazda and Besturn to stop sharing production line By Helen Zhang. gasgoo.com, June 22, 2010
  5. FAW Launches Besturn C301 Performance Luxury Sedan Xiao Li and Wei Xin. FAW Official Site, Sep 13, 2006
  6. 6.0 6.1 About Besturn FAW Car Company Official Site
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  9. For shared badging, see FAW to give B50 a new grill and logo for 2011? chinacartimes.com, December 28, 2010
  10. AW Car to merge Hongqi, Besturn sales networks gasgoo.com, July 30, 2008
  11. FAW mulls merging Besturn, Xiali sales networks By George Gao. gasgoo.com, October 27, 2008
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External links