Santa Cruz Bicycles

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File:Santa Cruz 2013 Tallboy Al 13.jpg
A 2013 Santa Cruz Tallboy mountain bike (aluminum frame)

Santa Cruz Bicycles is a manufacturer of high end mountain bikes based in Santa Cruz, California.[1] They sponsor the Santa Cruz Syndicate, a downhill racing team. The company moved premises from 104 Bronson Street to 2841 Mission Street in 2013 .[2] On July 3, 2015. Santa Cruz bicycle was sold to Pon Holding, a family-owned Dutch conglomerate with a bicycle division including brands such as Cervelo, Focus and Royal Dutch Gazelle. [3]

History

Santa Cruz Bicycles was founded by Rob Roskopp, Mike Marquez and Rich Novak in 1993.[4] Roskopp had spent many years as a professional skateboarder, and Novak's Santa Cruz Skateboards company had put out a special "Roskopp" model before the two met. Roskopp and Novak went into partnership with bike engineer Mike Marquez, who had particular experience in bicycle suspension, and Tom Morris, a designer, to build some prototypes.[5]

Their first bike, in 1994, was a full suspension bike called the Tazmon. It had a 3 inches (76 mm) travel single pivot design, the first on the market.[1][4] It was followed a year later by the 4 inches (100 mm) Heckler, a model name that continues to this day.[4][6]

The company acquired the patents for their Virtual Pivot Point from Outland Bikes around 1999.[4]

Models

The company manufactures around a dozen models of mountain bikes made of carbon fiber and aluminum, ranging from $1500 to over $10000 retail. In 2013, a single model "Juliana" was spun off as a stand-alone brand and range of mountain bikes for women, designed by and named for Juli Furtado. Their bikes are suited to a wide range of disciplines.[1] Frame fabrication occurs in China or Taiwan, but all bicycles are assembled in Santa Cruz, built to customer specifications just before being shipped out.

Full Model List

  • 5010
  • Bantam
  • Blur
  • Blur LT
  • Blur XC
  • Blur 4X
  • Bronson
  • Bullit
  • Butcher
  • Chameleon
  • Driver 8
  • Heckler
  • Highball
  • Hightower
  • Jackal
  • Juliana Cushtail
  • Nickel
  • Nomad
  • Roadster
  • Stigmata
  • Super 8
  • Superlight
  • Tallboy
  • Tallboy LT
  • Tazmon
  • V10
  • VP Free

Santa Cruz Syndicate

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Santa Cruz Syndicate is a sponsored downhill team affiliated with the company.

References

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  1. 1.0 1.1 1.2 Santa Cruz Bicycles COMPANY
  2. Video: A visit to the Santa Cruz Bikes factory - BikeRadar Magazines
  3. http://www.bicycleretailer.com/international/2015/07/03/santa-cruz-bicycles-sold-pon-holdings-owner-cerv%C3%A9lo-and-focus#.VZ1YAPlViko
  4. 4.0 4.1 4.2 4.3 Interview: Rob Roskopp, Owner Of Santa Cruz Bicycles - BikeRadar
  5. History Of Santa Cruz Bicycles | LIVESTRONG.COM
  6. Santa Cruz Bikes UK | Shop